October 8, 2015 – Toulouse, France — BOS Suspension is pleased to announce the appointment of Colorado’s Uncommon Communications as the premium suspension manufacturer’s global communications and marketing agency of record.
Uncommon will assist Luke Musselman, BOS Global Sales and Marketing Director as he prepares the brand for significant international growth in the bike, automotive and motocross markets beginning with the consolidation of BOS MTB and BOS Engineering (auto and moto) divisions under the unified BOS Suspension heading. Design and implementation of an expanded and updated consumer and distributor web interface will serve as the agency’s first task.
BOS is also pleased to announce a multi-year partnership with Toyota and its World Rally Championship team. “ BOS partnering with a team of this caliber on the WRC circuit is a perfect example of the level at which BOS Suspension sits on a global scale, across multiple racing disciplines,” offered Musselman.
“BOS Suspension occupies a unique position in the premium suspension market, winning at the highest level in every discipline of off-road racing in which we’ve participated. That’s a statement no other brand can make,” states Musselman. “Coupling our proven history of performance with the growth BOS has experienced over the past years makes partnering with Uncommon Communications an ideal fit. They’ll allow us to better communicate a very technical and superior product to an international audience.”
“The boundaries that once separated domestic consumers from premium-only global brands such as BOS are quickly evaporating,” offers Uncommon’s Mike McCormack, “Still, it’s rare when a company’s rich heritage, world cup palmares and technological acumen so eloquently precede it. Assisting BOS in the development and implementation of an integrated marketing rollout across the spectrum of their interests is an incredible opportunity.”
Uncommon’s Logan VonBokel will serve as the main point of contact for BOS marketing and communications needs. He can be reached at email@example.com.
About BOS Suspension
BOS Suspension is a worldwide suspension innovation leader for cycling, the World Rally Championship circuit and within virtually all of MotoSport. Founded in 1993 and based in Toulouse, France, BOS has made the relentless pursuit of victory their daily passion and life’s work. Found as original equipment on some of the world’s fastest bikes, cars and motos, BOS makes the finest suspension products available. Find out more at BOSMTB.com
About Uncommon CommunicationsEagle, Colorado based Uncommon Communications is a full-service public relations, content marketing and marketing strategy agency. For more information, please contact Mike McCormack.