Morrisville, N.C. – Jan. 15, 2014 – Orangetheory Fitness, the energizing group interval fitness concept that is sweeping the nation, will officially open its flagship North Carolina location in Morrisville with a grand opening VIP party Jan. 30 from 5 to 8 p.m. Located in the popular Park West Village Shopping Center, the new studio will host members and guests for the official kickoff of classes, including special opportunities for the nearly 300 existing members and a last-chance discount rate for prospective new members. There will be various tastings from healthy lifestyle brands and skin screenings offered by Massage Envy.
Morrisville is the first of three Orangetheory Fitness locations planned to open in the Triangle area in the next year. The Orangetheory Fitness concept is hailed by the New York Times as an effective plateau-busting workout. During classes, participants wear heart-rate-monitors as they go through interval training and short bursts of exercise designed to maximize the Orange Effect, which adds extra caloric burn for up to 36 hours after the workout. Participants burn 500 to 900 calories per 60-minute class.
“High-intensity interval training workouts are ranked as the number one fitness trend for 2014, and Orangetheory’s unique heart-rate monitored approach is one of the most popular and effective out there,” said Kristie Shifflette, owner of Orangetheory Fitness Morrisville. “We are eager for members and guests to see our brand new studio and meet our fantastic trainers. We look forward to having a great time with everyone January 30!”
Orangetheory Fitness is also hosting a Weight Loss Challenge that will award one winner with a $2,500 prize. Participants of the six-week challenge will be judged based on the greatest improvement, measured by percentage of weight loss. The challenge, which will officially start Feb. 3, is exclusively for Orangetheory Fitness Morrisville members and space is limited. Interested individuals can learn more and sign up during the VIP party, or by calling or visiting the studio any time before Feb. 3.
Additional onsite activities for the VIP party include a number of giveaways and raffles; tastings from Smoothie King, YAWP! Granola bars, and AKEA Whole Food Supplement; and a skin analysis thanks to Massage Envy Preston Park West. There is no charge to attend the event or participate in onsite activities.Community members interested in joining the event who are not already Orangetheory Fitness members or friends with a current member should contact the studio at 919-883-9469.
The new Morrisville studio is located across from Gander Mountain in Park West Village, at 1112 Market Center Drive, Morrisville, NC 27560. Memberships at the discounted founders’ rates are available through Jan. 30 and do not require a long-term commitment or contract. To learn more, visit Orangetheory Fitness Morrisville, call 919-883-9469, or visit Facebook.com/OrangetheoryMorrisville.
About Orangetheory FitnessOrangetheory Fitness is a one-of-a-kind group personal training workout broken into intervals of cardiovascular and strength training. Backed by the science of excess post-exercise oxygen consumption, Orangetheory Fitness’ heart-rate-monitored training is designed to keep heart rates in a target zone that stimulates metabolism and increases energy. Led by skilled instructors, participants use a variety of equipment including treadmills, rowing machines, SBT Suspension Training and free weights, burning up to 900 calories per class. The result is the Orange Effect – more energy, visible toning and extra calorie burn for up to 36 hours post-workout.