Travel And Tourism In Thailand To 2018

Travel And Tourism In Thailand To 2018


The report provides detailed market analysis, information and insights, including:

Historic and forecast tourist volumes covering the entire Thai travel and tourism sector

Detailed analysis of tourist spending patterns in Thailand for various categories in the travel and tourism sector, such as accommodation, sightseeing and entertainment, foodservice, transport, retail, travel intermediaries and others

Detailed market classification across each category, with analysis using similar metrics

Detailed analysis of the airline, hotel, car rental and travel intermediaries industries

OverviewTable of contentsList of tablesList of figures


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Executive summary

The Thai travel and tourism sector posted growth during the review period (2009–2013), despite the global financial crisis. The growth can be attributed to the increasing number of tourists from emerging countries such as China, India and Russia; international tourists to the country reached 26.7 million in 2013. While forecast-period growth is expected to be undermined by political instability, the country’s tourism sector has generally been resilient to outbreaks of political unrest in the capital, Bangkok. Tourism flows to key beach destinations suffer only temporary downturns.


This report provides an extensive analysis related to tourism demand and flows in Thailand:

It details historical values for the Thai tourism sector for 2009–2013, along with forecast figures for 2014–2018

It provides comprehensive analysis of travel and tourism demand factors, with values for both the 2009–2013 review period and the 2014–2018 forecast period

The report provides a detailed analysis and forecast of domestic, inbound and outbound tourist flows in Thailand.

It provides comprehensive analysis of the trends in the airline, hotel, car rental and travel intermediaries industries, with values for both the 2009–2013 review period and the 2014–2018 forecast period.

Reasons to buy

Take strategic business decisions using historic and forecast market data related to the Thai travel and tourism sector.

Understand the demand-side dynamics within the Thai travel and tourism sector, along with key market trends and growth opportunities.

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Key highlights

Thailand’s tourism offerings include beaches, tropical islands, archaeological sites, diving sites and Buddhist temples. The country is home to five UNESCO World Heritage Sites, including Ban Chiang Archaeological Site and the Historic City of Ayutthaya. It caters to a range of tourists, from high-end luxury travelers to backpackers, and is widely regarded as a value-for-money destination.

While political unrest has deterred international travelers in the past, particularly in late 2008 when anti-government protestors took over the Suvarnabhumi Airport in Bangkok, the country’s tourism sector did not suffer lasting damage. However, the emergence of further unrest at the end of 2013, if prolonged, is expected to damage Thailand’s image as a safe tourist destination. A quick solution to the country’s political troubles is not expected and military intervention is a possibility.

Domestic tourism is encouraged by Thai government offices and large companies offering domestic trips as part of their incentive programs, and holding business meetings and training sessions within the country itself. A number of annual travel trade shows are organized in the country, providing small and medium-sized enterprises (SMEs) with opportunities to expand.

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In order to promote Thailand in foreign countries effectively, the TAT launched marketing and promotional campaigns, hosted tourism exhibitions, advertised new tourism activities and ran roadshows. It also introduced customized tourism packages such as medical tourism, and honeymoon and scuba diving packages. The organization uses the slogan ‘Amazing Thailand’ for international promotion.

The development of Thailand’s aviation market has been driven by the expansion of LCCs, such as AirAsia, Nok Air and Orient Thai, over the past decade. Foreign carriers have a significant market presence and a strong connection to the Thai market through code-sharing agreements with domestic carriers. Thai Airways, the national flag carrier of Thailand, operates two low-cost subsidies: Nok Air, and Thai Smile.

Room occupancy rates in Thailand declined from 64.3% in 2008 to 56.3% in 2009. However, growth has been recorded since the financial crisis, with occupancy rates posting a review-period CAGR of 5.49%, reaching 69.8% in 2013. Overall growth is anticipated over the forecast period. However, due to political unrest in Bangkok, the Thai Hotels Association expects the occupancy rate in the city to decline in the first quarter of 2014 to between 70% and 75%.

International customers account for a large share of car rental transactions in the country, while domestic customers, who generally use public transport, account for a smaller share. Thai car rental customers are price-sensitive and brand loyalty is reasonably low.

The travel intermediaries industry value increased from THB313.2 billion (US$9.1 billion) in 2009 to THB439.0 billion (US$14.3 billion) in 2013, at a review-period CAGR of 8.81%. Traditional travel agencies accounted for 70.4% of sales in 2013. However, tourists are shifting from traditional methods of booking and planning trips to contemporary methods such as online booking. Online channels’ market value increased at a review

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