Emergence of Geomarketing Solutions Stimulating Growth in the Global Digital Marketing Software Market

Reportstack has announced a new market research report on the Global Digital Marketing Software Market 2015-2019, which is expected to grow at a CAGR of 16.87 percent during 2014-2019.

“Geomarketing or location-based marketing has become crucial for many organizations that are seeking to gather information about the locations of their prospective customers,”.

“Location-based marketing makes use of GPS technology to deliver multimedia content tailored to the potential customers based on their geographical location.”

Key Market Drivers

Increased Adoption of Digital Media
Need to Improve Marketing Effectiveness
Need to Improve Customer E-experience
Need to Develop Digital Competitiveness

Key Market Trends

Adoption of SaaS-based Solutions
Steady Shift to Comprehensive Platforms
Emergence of Geomarketing Solutions
Retargeting Trend

Key Market Vendors

Adobe Systems, Inc.
International Business Machines (IBM) Corp.
Microsoft Corp.
Oracle Corp.
Salesforce Inc.

To define the market circumstances in the next 3-4 years, the analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.

Complete report available @ Global Digital Marketing Software Market 2015-2019.