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Survey finds Australians are digitally distracted from their lovers

Sydney; March, 2014: The Durex Digital Distraction Survey has found that 35% of Australians acknowledge technology is having a negative effect on their relationship. The research also revealed that annoying alerts have acted as the catalyst for fights across the nation with more than 40% of Australians acknowledging that they have argued with their partner about the use of smart phones during alone time.

The survey commissioned by Durex and conducted by Galaxy Research was conducted in the lead up to Earth Hour on March 29 as Durex calls on Australians to turn off the tech and turn on their lover.

The call to action comes at a good time as the research unveiled that more than one in ten Australians (13%) disclosed that their partner has used social media whilst actually having sex.

The findings also revealed more than one quarter of Aussies  (27%) have experienced their partner putting off or not wanting to have sex because they were using technology. It’s not just the bedroom where couples are finding distractions with over half of Australians (57%) claiming that mobile phone use during meals has interrupted their conversations and connection.

Over three quarters of Australians (77%) are active on social media with almost half (49%) using it first thing in the morning or just before bed - limiting time for intimacy with their partner.

Durex Australia spokesperson, Paolo Zotti says, “Technology has managed to sneak its way into the bedrooms and relationships of millions of Australian couples.

“This Earth Hour we’re calling on Australians to join the global initiative and use the time with lights out to reconnect with one another by reigniting that flame and shutting down the digital lights. It’s a chance for couples to #TurnOffToTurnOn.”

By turning off the lights and switching off their technology couples can use this rare quiet time to reconnect with the one they love. Australians are asked to join in the conversation in the lead up to lights out at 8:30pm on March 29 by using the #TurnOffToTurnOn hashtag.

Ends –

For more information about the Durex Digital Distractions Survey please contact;

Michael Gibb
Klick Communications

e: michael@klick.com.au

p: +612 8353 7102

m: +61423 149 494

Detailed Survey Results

Relationship busters

  • More than one third of Australians (35%) acknowledge that technology is having a negative effect on their relationship. 25-34 year olds (52%) are most likely to say that technology is having a negative impact on their relationship.
  • Those who are using their mobile phone in bed most nights (49%) are more likely to say that technology is having a negative effect on their relationship.
  • 42% of Australians have argued with their partner about how they use their phone when they are spending time together.
  • Over half of Australians (57%) claim they have been interrupted by their partner using a mobile phone while having dinner or in the middle of a conversation with them (59%). Gen Y are the most likely to be impacted by a partner using a mobile phone while having dinner (70%) or in the middle of a conversation with them (71%).
  • More than 1 in ten Australians (14%) admit to having checked their partner’s phone or Facebook account because they were worried they were messaging or interested in someone else. Women are twice as likely as men to engage in this ‘jealous’ behaviour.

Bedroom interrupted

  • 35% of Australians say their partner has been distracted by some form of technology while they were getting intimate.
  • More than one quarter of Aussies  (27%) have experienced their partner putting off or not wanting to have sex because they were using technology.
  • More than one in ten Aussies (13%) have had their partner check Facebook or other social media while they were having sex.
  • Gen Y are twice as likely as Gen X or Baby Boomers to have experienced bedroom frustration due to their partner’s inability to switch off from technology and social media.
  • More than one third of Australians (37%) are using their mobile phone in bed most nights of the week. Gen Y are more likely to use their mobile phone in bed most nights (65%) with almost half (46%) saying they use their mobile phone in bed every night.
  • Almost two thirds of Australians (63%) prefer to communicate with their partner through social media rather than talking to them directly. The main reasons given are that it’s not always possible to answer your mobile phone (33%), it’s often not an urgent message (32%) and they don’t want to interrupt them at work (31%).
  • 77% of Australians are using social media with 49% using it first thing in the morning or just before bed limiting time for intimacy with their partner.

About the Survey

This study was conducted online among a representative sample of Australians aged 18-64 years.

The sample was 1,004 respondents, distributed throughout Australia including both capital city and non- capital city areas.

About Durex

Durex® is the #1 sexual wellbeing brand worldwide. The brand not only produces condoms which exceeds global testing standards, but also offers pleasure gels, lubricants and personal massagers. With over 80 years of experience in the bedroom, Durex is dedicated to inspiring lovers to love sex safely. That is why Durex will never stop innovating with new products that enhance the sexual experience, helping couples get closer and go further together.


Always read the label and use only as directed.

For more information, go to www.Durex.com.

About Reckitt Benckiser LLC
RB is a global consumer goods leader in health, hygiene and home. With a purpose of delivering innovative solutions for healthier lives and happier homes, RB is in the top 25 of companies listed on the London Stock Exchange. Today it is the global No 1 or No 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation. Its health, hygiene and home portfolio is led by 19 global Powerbrands including Nurofen, Strepsils Gaviscon, Mucinex, Durex, Scholl, Lysol, Dettol, Clearasil, Veet, Harpic, Bang, Mortein, Finish, Vanish, Woolite, Calgon, Air Wick, and French's.

RB has close to half of its revenues coming from it 2 emerging market Areas and just over half from its developed market Area. Over 70% of core revenues come from the health and hygiene categories of the portfolio. RB people and its culture are at the heart of the company's success. They have an intense drive for achievement and a desire to outperform wherever they focus, including in sustainability where the company has reduced its carbon footprint by 20% in 5 years and is now targeting to deliver a 1/3 reduction in water impact, 1/3 further reduction in carbon and to have 1/3 of its net revenue coming from more sustainable products by 2020.

It is also the Save the Children charity's largest FMCG global partner, with a new partnership vision to radically reduce the world's second biggest killer of under-fives, diarrhea. RB has been recognized as a sustainability leader in the CDP Global 500 Carbon Performance Leadership Index and received a 2013 Sector Mover Sustainability Award in the 10th Sustainability Yearbook.

The company has operations in over 60 countries, with headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in almost 200 countries, The company employs approximately 38,000 people worldwide.

For more information visit www.rb.com.