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BRUEGGER’S BAGELS INTRODUCES BAGEL BURGERS IN BOSTON

The burger is America’s most popular sandwich and Bruegger’s Bagels, known for its freshly baked, authentic New York-style bagels, is combining the two classics in two delicious new burgers, available for a limited time in 21 bakeries in Boston.

The Bistro Burger is topped with cheddar cheese, secret sauce, lettuce, tomato and pickled onions on the guest’s choice of bagel. The Barnyard Burger is topped with a fresh-cracked egg, cheddar cheese and secret sauce on an Asiago Parmesan bagel.

On July 22, guests can reserve a free Bistro Burger to pick up between July 28 and August 17 at any Boston-area location through the Bruegger’s Bagels Reservation Application on their Facebook page. To make a Reservation, eClub members and Facebook fans will receive an email or see a Facebook post, linking to the application.

Guests can sign up for Bruegger’s eClub at Brueggers.com or they can go to the Bruegger’s Bagels Facebook page, where they will be asked to “Like” the page and fill out a short application.

About Bruegger's Enterprises, Inc.
Bruegger's Enterprises, Inc. (BEI), a leader in the fast-casual restaurant segment, operates 305 Bruegger’s Bagels bakeries in North America. Renowned for its authentic, fresh-baked bagels, the chain also offers a wide variety of freshly prepared breakfast and lunch options made with high-quality, simple ingredients served with its unique brand of hospitality. Bruegger's Bagels is dedicated to the communities it serves and supports charitable causes locally and nationally. BEI’s parent company, Groupe Le Duff, SA, is the world’s second-largest company in the bakery-cafe sector. Founded in 1983, BEI is headquartered in Burlington, Vermont. For more information, please visit www.brueggers.com or become a fan on Facebook at www.facebook.com/brueggers.

                                           Media Contact:          

Ann Hinshaw or Jeannine Brew

SPM Communications, (214) 379-7000

ann@spmcommunications.com / Jeannine@spmcommunications.com