All of WebLinc’s data indicates that retailers who sent customers mobile-friendly emails that took them to responsive sites were rewarded with more sales and higher conversion rates. For WebLinc’s top five performing clients, email marketing led all referral channels bringing in 37.6 percent of revenue and 49.8 percent of mobile traffic.Findings from WebLinc’s data shows that holiday shoppers are coming in through mobile channels, staying to shop longer and exiting with a purchase on mobile.
- Sixty percent of overall traffic was returning users coming in from emails
- Mobile conversion rates increased 32.43 percent year-over-year
- Average mobile time on site was 6 minutes and 50 seconds, an increase of 45.75 percent over 2014
WebLinc is the commerce platform for fast growing online retailers. Mid to large-size retailers consistently outpace their competition with the modern, agile technologies of the WebLinc Commerce Platform and the company’s strategic expertise. Based in Philadelphia with satellite offices in New York, and Toronto, WebLinc powers commerce sites for dynamic, high-growth retailers including Urban Outfitters, Inc.’s brands Free People, Terrain and BHLDN, U.S. Polo Assn., Thomas Scientific, Jeffers Pet, Sanrio/Hello Kitty and others. To learn more, visit www.weblinc.com or follow@WebLinc.
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