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Elizabeth Grady To Launch New Brand Campaign 'EG 40' To Mark Forty Years Of Setting The Example In Skincare

BOSTON—Elizabeth Grady- a leader in esthetics, beauty and massage therapy since 1975- has tapped CBH Communications in collaboration with brand strategist Diane Mantouvalos to launch a new brand campaign dubbed 'EG 40' to mark the company’s 40th anniversary.

In the newly formed relationship, the team will lead the marketing and public relations strategy for Elizabeth Grady- ranging from digital and social media to publicity and outreach campaign, reminding the millions of customers through the decades of Elizabeth Grady's contribution to the beauty field, while building awareness with younger audiences. “Both Diane and I consider it to be a privilege to work with an iconic brand like Elizabeth Grady,” says Chris Haynes of CBH Communications.

Longtime leader and CEO John Walsh sees an opportunity to connect a new generation of women and men with EG's story and innovative services. “We are thrilled to be moving into our 40th year as a beauty innovator, having served millions of loyal, satisfied clients,” says John Walsh, President of Elizabeth Grady. “We look forward to working with CBH Communications as we celebrate this important milestone with our valued customers, employees and the community.”

Established in 1975, Elizabeth Grady has 30 locations in the Northeast region employing over 300 expertly trained estheticians, massage therapists and make-up artists. From its innovative product line to its beauty services and schools, the skincare pioneer has remained laser-focused on guiding clients toward healthier, more youthful skin. Services include a wide variety of treatments like the Non-Surgical Facial, the intensive Re-Hydration Facial, the skin-saving Custom Airbrush Tan and the stress-relieving Hot Stone Massage. The Elizabeth Grady Schools of Esthetics, Massage Therapy and Makeup graduates an average of 200 students annually.

For more information, please contact CBH Communications: (617) 267-0070