Indian Innerwear Market Trends, Opportunities and 2019 Forecasts Analysis adds "Indian Innerwear Market: Trends & Opportunities (2014-2019)" report to its research store.

The report titled “Indian Innerwear Market: Trends and Opportunities (2014-2019)’’ provides an in-depth analysis of the Indian Innerwear market with focus on four major segments – the established markets of lingerie for women and men’s underwear. The report assesses the market size and trends of innerwear segment in India for Women, Men and Kids. Also, the key opportunities, the factors driving growth of the market and challenges being faced by the players in the industry are outlined and analyzed in the forecasted period (2014-19). Further, key players of the industry like Page industries, Maxwell Industries Ltd. And Rupa & Co. are profiled.

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The innerwear industry in India holds immense growth potential and it is evident from the entry of large international brands in the Indian market in the last few years. A key factor characterizing the huge growth in the Indian innerwear market is the increasing size of the organized market and the declining share of the unorganized market resulting in growing independent brands taking charge of the market.

The Indian innerwear market continues to be underpenetrated and thereby holds immense business opportunities. The Indian innerwear market is certainly one of the most unique markets amongst the major markets of the world today. A distinctive shift from price sensitivity to brand sensitivity and preference for bold colors and innovative designs are two key trends to have emerged in this segment. Provided the positive macro and demographic fundamentals, the innerwear market has a favorable demand growth outlook over the medium-to-long term. The Indian innerwear market is expected to witness expansion in the near future. However, lesser product portfolio and high costs of brand building are expected to be the challenges for this sector. Brand sensitivity is the major trend in the Indian innerwear industry.

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Major Points from Table of Contents are listed below:

1. Executive Summary

2. Innerwear: An Introduction

2.1 Classification of Innerwear

3. Indian Innerwear Market Analysis
3.1 Indian Apparel Market: An Introduction
3.2 Indian Innerwear Market: An Overview

4. Indian Innerwear Market: Sizing and Growth Analysis
4.1 Global Innerwear Market Size Analysis
4.2 Indian Innerwear Market Size Analysis

5. Indian Innerwear Market: Market Segmentation
5.1 Innerwear for Women
5.2 Innerwear for Men

6. Indian Innerwear Market Dynamics: Growth Drivers and Challenges
6.1 Indian Innerwear Market: Growth Drivers
6.2 Indian Innerwear Market: Challenges

7. Indian Innerwear Market: Trends
7.1 Shifts from Price Sensitivity to Brand Sensitivity
7.2 Preference for Innovative Designs

8. Competitive Landscape; Indian Innerwear Market

9. Company Profiles: Indian Innerwear Market

List of Tables
List of Figures

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