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MATCHSTIC INTRODUCES NEW PARTNER AND BRAND STRATEGIST,
Atlanta-based Brand Identity House Expands Partnership; Adds Experienced Leader In Brand Strategy To Its Team
ATLANTA— Atlanta’s leading brand identity house is strengthening its ability to ignite passionate brands by adding Jonathan Bolden as an equity partner. The new partnership means increased value for Matchstic as well as its many clients.
As partner and director of brand strategy, Bolden will continue to push Matchstic forward as a leader in branding.
“Our new partnership with Jonathan Bolden is positioned around the connecting point of smart business strategy and inspired creativity,” says President and co-founder Craig Johnson. “If we’re going to build a successful company, the brand strategy practice has to become a pillar in what we do, and that needs to be reflected in the ownership of Matchstic.”
With an Industrial Engineering degree from Auburn University and MBA from Stanford University, Bolden has served clients from startups to Fortune 100 corporations across a variety of industries, such as Accenture and McKinsey & Company. Most recently, Bolden served as VP, Strategy at Atlanta-based marketing services company, Leader Enterprises. His experience in areas from business consulting to brand strategy makes him the right fit for Matchstic’s growing success.
“Matchstic demands authenticity, courage and focus from both its people and its clients,” Bolden says. “Only from that place can we effect lasting change and shift our clients to a relevant, purposeful position. Working with brands willing to go on that journey is what I love to do.”
Matchstic believes that greatness exists in every company. It has developed a clear process to lead clients toward becoming brave brands—brands that surpass its competition and create sustained value for their customers and shareholders. Matchstic believes these brands are defined by four characteristics: valuing purpose over profit, building an organization that supports that purpose, sustaining functional and emotional value for the consumer and establishing an ownable voice in the marketplace.
Matchstic helps its clients uncover and uniquely express their essence. It believes that brands do more than represent a logo—they create emotional attachments. In this way brands can deliver a coherent visual message to consumers on a variety of levels.
In addition to leading its clients creatively, Matchstic is starting its fourth year as the host of Atlanta’s Creative Mornings speaker series, a monthly event attended by more than 300 creatives from across the city.
A brief collection of Matchstic’s point of view on branding is available at the following link:
Matchstic has spearheaded a variety of unique and compelling brands, such as Children’s Healthcare of Atlanta, Emory University, Coca-Cola, Chick-fil-A, Atlanta Mission and more. It has been recognized in 14 awards shows, and most recently earned a 2013 Brand New Award. Various design publications have featured Matchstic, including HOW and PRINT Magazine and “Designing Brand Identity: An Essential Guide for the Whole Branding Team,” by Alina Wheeler.