Increasing per capita income of consumers coupled with the concern for health is driving the water purifier market globally. According to The World Water Organization (a U.S.-based non-profit association), around 1 billion global population in 2012 did not have access to safe drinking water. With continuous improvements in lifestyle and increasing health concerns, safe drinking water has emerged as a necessity. A large section of the population in developed and developing economies is consuming untreated water, thus giving rise to water-borne diseases. However, with increasing per capita income in these countries, consumption of treated water is rising considerably. Industry participants are foraying into low-cost water treatment solutions and devices including offline water purifiers which are targeted at the low-income consumer groups.
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The global water purifier market is expected to witness a double-digit growth during 2013-2019. Asia Pacific has become the biggest market for water purifiers. China and India, with their large population coupled with the lack of hygienic infrastructure, provide large untapped markets. This acts as major growth driver for the industry. Water purifiers are broadly categorized under two segments: online and offline. While the online water purifiers require electricity for their functioning, offline systems work without it. Offline systems (non-electric) are expected to increase industry penetration in the rural markets due to their lower costs. Among the end-user segments, the household segment holds the largest share. Some of the major companies operating in the water purifier market are Brita, PUR, Aquasana, Aqua America, Pentair and Panasonic.
This research report analyzes this market depending on its market segments, major geographies, and current market trends. Geographies analyzed under this research report include
- North America
- Asia Pacific
- Rest of the World
This report provides comprehensive analysis of
- Market growth drivers
- Factors limiting market growth
- Current market trends
- Market structure
- Market projections for upcoming years
This report is a complete study of current trends in the market, industry growth drivers, and restraints. It provides market projections for the coming years. It includes analysis of recent developments in technology, Porter’s five force model analysis and detailed profiles of top industry players. The report also includes a review of micro and macro factors essential for the existing market players and new entrants along with detailed value chain analysis.
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