Verde Brand Communications
Carlsbad, Calif. (February, 05, 2015) – Zoot Sports, a global leader in endurance sports and makers of elite performance footwear and apparel, is excited to launch its new laid-back, California surf inspired running apparel for both men and women. A part of the Zoot Running collection, the new summer line will hit retailers February 15th, 2015.
Inspired by the beaches in its hometown of Carlsbad, Calif., Zoot's new summer line combine strong colors with bright palm prints and casual cuts in styles including tops, shorts, capris and skirts. Named after the Pacific Coast Highway also known as the famous Highway 101, the "Run 101" and "PCH" shorts collection add some fun and flare to running, while the "Moonlight" capri and "Sunset" singlet bring images of Southern California beaches to life.
Zoot Running constructs all apparel with 50+ UPS sun protection, along with its cooling technology Icefil®, available in an variety of summer running pieces to battle rising body temperatures in warmer weather. Icefil® uses Xylitol to help block heat and infrared radiation with its optimum moisture management system.
Zoot Running stays ahead of the game when it comes to style, function and technology and its new Summer 2015 line is sure to prove it. The new summer apparel will hit stores February 15th, 2015. Further information can be found at www.zootsports.com.
About Zoot Sports
Zoot Sports is 100% focused on providing athletes with the ultimate in performance footwear, apparel, wetsuits, and accessories. For 30 years, Zoot has pioneered innovative product solutions that cover athletes from start to finish, head to toe. Zoot continues to draw on its history in the sport and its athletes to deliver the most comprehensive, technologically advanced and complete multisport product line in the world.