Most up-to-date research on "Pet Supplies - US - June 2014" to its huge collection of research reports.
Pet supply sales are expected to grow steadily in the coming years. To boost sales and stave off competition from private label and nontraditional marketers, companies must combat concerns regarding product safety, improve pet owner engagement, harness the power of the Millennial mom, and develop lifestyle products that resonate with pet owners.
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Table of Content
Scope and Themes
What you need to know
Consumer survey data
Abbreviations and terms
A $12 billion market in 2014
Figure 1: Total US sales and fan chart forecast of pet supplies at current prices, 2009-19
Litter/deodorant accounts for the largest share of pet supply market sales
Figure 2: Total US retail sales of pet supplies, by segment, 2014
Age of pet owner influences pet ownership and time spent with pet
Families are key pet owner demographic; opportunity exists among childless households
Figure 3: Number of households, by presence of children, 2008-13
Figure 4: Total share of MULO sales of pet supplies, by leading companies, 2014
Pet ownership requires time investment from consumers
Figure 5: Weekly activities, March 2014
Walmart most popular retailer for pet supplies
Pet supplies shoppers use a number of information resources
Figure 6: Most used information resource when purchasing a new type of pet supplies, March 2014
Durability is the most important factor in pet supplies purchases
Figure 7: Top factors considered important when purchasing pet supplies, March 2014
What we think
Browse Reports in Pet Care Services @ http://www.researchmoz.us/pet-care-services-market-reports-171.html
Issues and Insights
Combating concerns regarding product safety
Improving pet owner engagement to drive sales
Harnessing the referral of the Millennial mom
Childless households where “fur babies” rule
Trend: The Big Issue
Trend: Prepare for the Worst
Trend: Play Ethic
Figure 8: PETCO cocreate advertisement, 2014
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