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US Pet Supplies Trend and Research Report 2014

Most up-to-date research on "Pet Supplies - US - June 2014" to its huge collection of research reports.

Pet supply sales are expected to grow steadily in the coming years. To boost sales and stave off competition from private label and nontraditional marketers, companies must combat concerns regarding product safety, improve pet owner engagement, harness the power of the Millennial mom, and develop lifestyle products that resonate with pet owners.


Table of Content

Scope and Themes

What you need to know
Definition
Data sources
Sales data
Consumer survey data
Abbreviations and terms
Abbreviations
Terms

Executive Summary

The market
A $12 billion market in 2014
Figure 1: Total US sales and fan chart forecast of pet supplies at current prices, 2009-19
Litter/deodorant accounts for the largest share of pet supply market sales
Figure 2: Total US retail sales of pet supplies, by segment, 2014
Market factors
Age of pet owner influences pet ownership and time spent with pet
Families are key pet owner demographic; opportunity exists among childless households
Figure 3: Number of households, by presence of children, 2008-13
The suppliers
Figure 4: Total share of MULO sales of pet supplies, by leading companies, 2014
The consumer
Pet ownership requires time investment from consumers
Figure 5: Weekly activities, March 2014
Walmart most popular retailer for pet supplies
Pet supplies shoppers use a number of information resources
Figure 6: Most used information resource when purchasing a new type of pet supplies, March 2014
Durability is the most important factor in pet supplies purchases
Figure 7: Top factors considered important when purchasing pet supplies, March 2014
What we think


Issues and Insights

Combating concerns regarding product safety
The issues
The implications
Improving pet owner engagement to drive sales
The issues
The implications
Harnessing the referral of the Millennial mom
The issues
The implications
Childless households where “fur babies” rule
The issues
The implications

Trend Application

Trend: The Big Issue
Trend: Prepare for the Worst
Trend: Play Ethic
Figure 8: PETCO cocreate advertisement, 2014

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