Norton/Saint-Gobain will continue as primary sponsor to USA Luge through 2018

LAKE PLACID, N.Y. — USA Luge has
announced that Norton/Saint-Gobain, the team’s primary sponsor since 2009, will
continue the partnership through the 2018 Peyongchang Winter Games.


The relationship between USA Luge and Norton/Saint-Gobain began
nearly 30 years ago when the company donated sandpaper to the team to help
shape and polish their steel runners.


Since those humble beginnings, the sponsorship has grown to
include a vast array of product donations to the team, ranging from automotive
aftermarket goods to world-class advanced abrasive solutions, to assist in
creating a perfectly shaped and finished runner. Norton/Saint-Gobain abrasive
products apply a precision finish quickly while cutting down work time
significantly for coaches and athletes.


Of equal significance is Norton/Saint-Gobain’s contribution on the
technical development side. Working with USA Luge coaches, the engineering team
at the Norton/Saint-Gobain R&D Center in Northboro, Mass., studied the
composition of various runners used by luge teams in the U.S. and other
nations. A recipe for high performance steel was developed and new steel
runners were manufactured. For the first time, the team is able to race with
steel produced in the United States, knowing that each set of runners is
identical and performs well.


“Through our partnership, we have a rewarding opportunity to share
our expertise and world-class products with the talented and dedicated group of
individuals at the USA Luge team while also supporting them in their quest for
gold,” said Bradley H. Johnson, vice president, Saint-Gobain Abrasives North
America and Bonded Abrasives Worldwide. “Norton/Saint-Gobain has truly served
as a partner to the USA Luge team for more than three decades and we are
looking forward to continuing to support them as they prepare to represent our
country in the Sochi and Peyongchang Winter Games.”

USA Luge has enjoyed a string of medal-winning performances this season across
multiple disciplines, including two World Cup silver medals in men’s singles
and another two World Cup silver medals in the new Team Relay, which debuts in


“Norton/Saint-Gobain’s contribution to the success of USA Luge
cannot be understated,” said USA Luge CEO Jim Leahy. “In addition to
game-changing technology and world-class products, Norton/Saint-Gobain support
allows us to recruit, train, develop and support luge athletes in the United

USA Luge, based
in Lake Placid, revealed the extended deal in Park City, Utah at the same time
it announced the nominees to the 2014 Sochi Olympic team.

will continue to receive primary logo placement on sleds, clothing, hats,
helmets and vehicles in addition to new benefits to be announced in the spring.

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