Google updates cause a lot of fluctuations of the keyword rankings of the websites. Webmasters and search engine optimization professionals have seen some changes happening. As the Google Algorithm changes, the search results also change.
As Google keeps on changing its algorithms, it is important to know the details of recent updates in details. These algorithms are changed by different updates such as Penguin, Panda, Hummingbird, and so on. These updates have been benefitting the website owners as and help in higher rankings of websites offering informative and quality content.
The Penguin Update
The Penguin Update is designed by Google to target web spammers. The first version was released in February 2012 followed by the second one in 2013. The websites that do not adhere to the quality guidelines are ranked low by the Penguin. This update has influenced many websites and has brought more fluctuations than other updates like Venice and Personalized search.
Websites that used to do a lot of keyword stuffing to get higher ranks suffered. In addition, there is also a possibility of getting penalized by Penguin. In order to make a website more penguin friendly, webmasters and search engine optimization professionals use various strategies like fresh content, media insertion etc.
The Panda Update
Google Panda was an earlier update that targets sites with low quality content and was less user-friendly. However, it has turned out to be a boon to the sites that had high quality content with a thoughtful analysis. Panda penalized those sites that contained duplicate and repetitive content. Webmasters and SEO experts are carefully strategizing web promotions by adhering to the quality guidelines.
The Hummingbird Update
Google launched the update as a mark of celebrating its birthday on September 27, 2013. It focuses on whole queries rather than individual words. This means websites that have long-tail keywords get higher rankings. This update looks for search strings with 3 to 5 words or even more and plays down the breaking of these into single words. It is developed to encourage quality writing as long-tail keywords come spontaneously to writers while writing quality content. It helps in generating more traffic for websites in future.
In short, the latest updates of Penguin, Panda and Hummingbird encourage quality and informative content, user friendly websites and thoughtful analysis. In order to get better search engine results Google continues to evolve and the SEO techniques also continues to change.