Gearphoria moves to bimonthly starting in September

Gearphoria, the premiere digital magazine covering the boutique guitar gear industry, will increase its publication frequency to six times a year starting with Volume 3, Number 1, currently planned for release in early September. Since the transformation from effects blog ‘What’s That Dude Play?’ to a quarterly e-mag, Gearphoria has increased in popularity and set the standard for small builder coverage in the robust boutique guitar-centric MI market.


“Support for Gearphoria has been phenomenal and continues to grow,” explained Blake Wright, Gearphoria publisher and editor-in-chief. “By moving to bimonthly delivery, we will be better positioned as a timely news source as well as give us the opportunity to expand our breadth of coverage. It also creates two additional issues per year to tell the stories we want to tell.”


Along with the increased frequency, Gearphoria will also undergo a redesign that aims to improve readability as well as better capitalize on the publication’s digital platform.


The magazine will continue to be free to read, and include all of the content it has come to be known for… insightful columns on the gear of yesterday and today, exclusive and in-depth features, builder profiles, artist interviews, shop tours, gear reviews and more.


Based in Houston, Texas, Gearphoria is a publication of WrightSide Media.