Implus Specialty Retail Welcomes New Marketing Specialist

Media Contact
Tessa DuBois
Verde Brand Communications
(970) 259.3555

Durham, N.C. (September 24, 2015) – Balega International, a leading performance sock brand in the run and outdoor specialty market recently incorporated into the Implus stable, is proud to announce the addition of new hire Ashley Poag. Poag holds the position of Marketing Specialist and will focus on designing, creating and delivering marketing programs to support the growth and expansion of Balega, Trigger Point and Sof Sole products and services.

As Marketing Specialist, Poag will analyze market data on a regional and national level to continue growing Implus Specialty Retail’s consumer market. The skills and experience Poag will bring to Specialty will only further Balega’s, Trigger Pont and Sof Sole market recognition and brand image.  

Upon graduating from Appalachian State University in Boone, NC, Poag started her career in the broadcast industry and soon developed an interest in marketing with her roles at BrightStar Care and Insignia Group. These positions equipped Poag with tools needed to execute media and digital campaigns to promote an overall company growth. "The Implus family is very special and I’m honored to now be a part of it!" stated Poag.

"Implus is thrilled to have Ashley join our growing team and we look forward to leveraging her exceptional skillset to help promote and increase our brand awareness," stated Tanya Pictor, Vice President of Marketing at Implus Specialty Retail Brands. Ashley has a diverse background in communications, broadcast and film which enables her to add a new dimension to our marketing efforts and to serve our customers on a higher level."

About Balega International

A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its products in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected from the Balega brand. For more information visit 

About Implus
Headquartered in North Carolina’s Research Triangle Park, Implus LLC has evolved to become an innovative provider of footwear, outdoor and fitness accessories to its retail partners. Implus’ family of brands includes Sof Sole, Yaktrax, apara, Airplus, Sneaker Balls, Sof Comfort, Little Hotties, Perfect, TriggerPoint, ICETrekkers and Balega. From insoles, socks and shoe care to seasonal accessories and fitness solutions, Implus proudly distributes its brands to thousands of retail locations across the United States and worldwide. For more information, visit