keyboard_arrow_up

Replace the Flour, not the Recipe, with New Bob’s Red Mill Gluten Free 1-to-1 Baking Flour

Portland, Ore. – November 11, 2014 – For those who follow a gluten free diet, gluten free baking can be a real challenge – particularly when it comes to re-creating those favorite conventional baked goods. Now all that is about to change, thanks to Bob’s Red Mill Natural Foods, the leading provider of gluten free and whole grain foods.

The new Bob’s Red Mill Gluten Free 1-to-1 Baking Flour provides an easy way to convert traditional recipes to gluten free. Bob’s Red Mill Gluten Free 1-to-1 Baking Flour can simply be substituted cup-for-cup for traditional flour, providing a straight path to great tasting and safe, gluten free baked goods.

“It took a great deal of work and testing to find the perfect blend of gluten free ingredients, and that work has really paid off with our new Gluten Free 1-to-1 Baking Flour,” said Bob Moore, founder, president and CEO of employee-owned Bob’s Red Mill. “This is the flour gluten free bakers have been waiting for. Gone are the days of recipe changes and trial and error – any and all baked goods can be back on the menu, and they’ll be just as good as the originals!”

Bob’s Red Mill Gluten Free 1-to-1 Baking Flour is now available in stores nationwide, just in time for the holiday baking season. Perfectly formulated to create baked goods with a delightful taste and texture, the Gluten Free 1-to-1 Baking Flour is a wholesome, delicious blend of a handful of gluten free ingredients, enabling bakers to follow their recipes and directly replace the amount of traditional wheat flour called for with the new Gluten Free 1-to-1 Baking Flour. That’s it, no additional specialty ingredients or custom gluten free flour blends required, and the resulting gluten free baked goods offer the same great flavor and texture as their traditional counterparts.

“We know that coming up with a homemade gluten free flour blend can be very intimidating,” said Matthew Cox, vice president of marketing at Bob’s Red Mill. “We want the gluten free baking experience to always be high quality, reliable and, most important, easy. Our new Gluten Free 1-to-1 Baking Flour will produce safe, gluten free baked goods with a terrific taste and texture, every time.”

Bob’s Red Mill has been a leader in providing wholesome, safe and delicious gluten free foods for more than 30 years and now offers more than 85 gluten free mixes, flours, cereals and whole grains. The new Gluten Free 1-to-1 Baking Flour is made from the highest quality gluten free ingredients in a 100% dedicated gluten free facility. All of Bob’s Red Mill gluten free ingredients and products are also batch tested in the company’s quality control laboratory with an R5 ELISA Gluten Assay test to verify their gluten free integrity. Finished products are also batch tested a final time after packaging to ensure the Bob’s Red Mill gluten free promise.

Bob’s Red Mill Gluten Free 1-to-1 Baking Flour is available now at www.bobsredmill.com, and as a special introductory promotional offer, shoppers can currently save 25% on the flour when purchasing from the Bob’s Red Mill online store (offer available through December). Bob’s Red Mill Gluten Free 1-to-1 Baking Flour is also available at stores across the country and comes in 22 oz., 44 oz. and 5 lb. bags. More information about Bob’s Red Mill’s wide range of whole grain and gluten free products also can be found at www.bobsredmill.com.

About Bob’s Red Mill

Bob’s Red Mill Natural Foods, a distinctive stone-grinding miller of whole grains, was founded in 1978 with the mission of moving people back to the basics with healthy whole grains, high-fiber and complex carbohydrates. Bob’s Red Mill, an employee-owned company, offers a diverse line of more than 400 whole grain, organic and gluten free flours, cereals, meals and mixes for pancakes, breads and soups that are available throughout the U.S. and the world. With its dedicated gluten free manufacturing facility, strict organic protocols and dedication to meeting the highest food safety standards in the country, the company has obtained its HACCP certification and is a leader in providing safe and delicious organic and gluten free products. For more information, please visit www.bobsredmill.com. Additional information is available at www.Facebook.com/BobsRedMillNaturalFoods, www.Twitter.com/BobsRedMill and blog.bobsredmill.com.

###