CEO of Direct Response Group Christopher Ulrich Signs Publishing Deal With CelebrityPress To Co-Author New Book

Christopher Ulrich, CEO of Direct Response Group, will team with Jack Canfield and several leading experts from various industries to release the new book, “The Soul of Success Vol 2: The world’s leading entrepreneurs and professionals reveal their core strategies for getting to the heart of health, wealth and success” by CelebrityPress.

Long Island, NY – July 21, 2015 – Christopher Ulrich, CEO of Direct Response Group, has joined a select group of business experts and entrepreneurs from around the world, along with best-selling author and business development expert Jack Canfield to co-write the forthcoming book titled, Soul of Success Vol. 2. Nick Nanton, Esq. along with business partner, JW Dicks, Esq., the leading agents to Celebrity Experts® worldwide, recently signed a publishing deal with each of these authors to contribute their expertise to the book, which will be released under their CelebrityPress™ imprint.

Chris Ulrich helps his clients grow their business using proven strategies that have generated his clients hundreds of millions of dollars in extra revenue. Raised in an entrepreneurial technology family, Chris grew up on computers, from early keypunch machines at age 6, to the first PC’s, Apple II+ and other technologies.

After owning a retail store, a software company, and earning a securities license, Chris found his way to law school in 1992, expecting to work with Apple, Microsoft or IBM.  While in law school, he started an early search directory when others insisted the “Internet would never go commercial.”  After passing the bar exam, Chris practiced law for three years but was drawn back to the Internet and technology.  He started one of the first ICANN accredited domain registrars.  He decided to shift his focus to online marketing, helping those early on the net grow their businesses quickly.  For the past 17 years, his primary focus has been on profitable marketing and lead generation strategies, integrating his skills with real-world small business experience, technology know-how and deep strategic thinking.

While Chris’ early clients were some of the biggest online – Cingular,,, Citibank, Computer Associates, NBTY and others, he gravitated to small- and mid-sized businesses.  The thrill of working with a business owner/decision maker in a non-corporate environment, who is able to quickly implement change, delivers the best experience for all. 

Chris is a graduate of Hofstra University in New York, and received his Juris Doctorate at St. John’s University School of Law.  He is the CEO of Direct Response Group, specializing in helping companies leverage the Internet to grow revenue.  His clients range from lawyers, doctors and engineers, to other professional, brick-and-mortar and financial services clients.

He is also the creator of Selling Decision Makers, helping businesses learn and master the complete revenue cycle, from lead generation to nurturing a relationship to completing the sale. Chris is considered an expert in his industry, and has been invited to speak at many conferences, including those focused on the Internet, law and general business success.

A portion of the royalties earned from Soul of Success Volume 2 will be donated to Entrepreneur’s International Foundation, a not for profit organization dedicated to creating unique launch campaigns to raise money and awareness for charitable causes.

Soul of Success Volume 2 is tentatively scheduled for release in Fall 2015.

About Celebrity Press™:

Celebrity Press™ is a leading business, health and wellness book publisher that publishes books from thought leaders around the world. Celebrity Press™ has published books alongside Jack Canfield, Brian Tracy, Dan Kennedy, Dr. Ivan Misner, Robert Allen and many of the biggest experts across diverse fields. CelebrityPress™ has helped launch over 1500 best-selling authors to date. 

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Kasey Kalchert

Dicks and Nanton Celebrity Branding Agency®