As promised in last week’s blog, this week I’m talking about Google AdWords.
I think it’s safe to say that we all hate reading ‘the small print’. A necessary evil it may be, but there are better ways to spend your precious time than reading reams of terms and conditions.
If you have never used Google AdWords or are already advertising your software solutions in this way, it can be quite off-putting to have to trawl through and try to understand all the laws and regulations governing online advertising.
In truth, it’s probably enough to put some people off all together. But, there’s good news! Google are going to simplify and reduce their policies. In September they’re launching a new improved AdWords Policy Centre.
So, what does this mean?
The aim is to make their policies more user-friendly, accessible and engaging for both advertisers and users. They are planning to achieve this by having fewer and simpler policies, be more transparent as to why they have each policy, and give more insight into how a policy can affect your ads.
For example, under Ad Format there are currently 14 policies covering areas such as: character limit; editorial standards; site extensions and call extensions. For a complete Google Adwords beginner or for an AdWords novice, the sheer amount of policies can be overwhelming. Once Google has refined its policy centre there will be fewer policies and the policies will be simplified.
Come September, all advertisers new or existing, will need to understand the new policy centre and make sure that they meet the requirements. We can help you with this.
So whether you are an existing AdWords user or you are looking to get your foot on the first rung of the ‘AdWords ladder’ please contact us and we will help you get started and support you the entire way.