SIEB’s Hospitality Initiative Expands To New Mexico, Hosts Events For Limited-Service Hotels

The Sieb Organization, a global, integrated marketing/communications firm specializing in the hospitality and real estate development industries, is expanding its Hotel Cuisine & Lifestyle (HC&L) initiative to New Mexico and will start hosting free events throughout the state to help Limited-Service hotel owner/operators lower their costs, upgrade quality levels, and drive new revenue. With Sysco Corporation as its exclusive, national distribution partner coupled with Sieb’s fully integrated base of procurement and brand/marketing services, HC&L generates significant savings in off-invoice and billed rebate allowances for its members.

“With over 500 Limited-Service hotels in New Mexico,” explains Eric Sieb, principal of the Sieb Organization, “these half-day events help hotels maximize their foodservice operation through cost savings and revenue enhancement programming.”

Each HC&L event focuses on specific hotel foodservice outlets/departments, meal periods, and day parts and is designed to lower hotel’s foodservice procurement costs, upgrade brand and market positioning, and drive new foodservice revenue and profit in all outlets and departments.

The events also showcases the foodservice products that Limited-Service hotels utilize most and makes them available for purchase through Sysco New Mexico. Through participation in the HC&L initiative, hotels can upgrade the quality of these products while significantly lowering their costs. At these events, attendees will be able to view and sample dedicated product displays for Complimentary Buffets and Amenities, Guest Convenience Stores and additional Foodservice Support Products.

In addition, these events also provide attendees with recommendations on improving their hotel’s visibility and local marketing efforts, which typically target business travelers during the week and families on the weekends. At the event, attendees will view presentations and participate in discussions on hotel brand positioning, website marketing, public relations, social media and online media.

Sieb’s HC&L initiative currently serves hundreds of hotels and restaurants across the U.S.

When/Where:   Tuesday, June 30: 8 a.m. to Noon                                       

Sysco El Paso 

9050 Viscount, Bldg B, Room B238            

El Paso, TX 79925                                         

Sysco Event Contact: Ariel Vincent              

T: 505-761-1643                                            


Wednesday, July 1: 8 a.m. to Noon

Sysco New Mexico

601 Comanche NE

Albuquerque, NM 87107

Sysco Event Contact: Ariel Vincent

T: 505-761-1643


For more information on the HC&L initiative please contact Eric Sieb by phone at 480-317-0272 Ext 101 or by email at



About The Sieb Organization

The Sieb Organization is a global, integrated marketing/communications firm. Founded in 1992, the firm has special expertise and experience in the hospitality/foodservice, real estate development, travel, and higher education industries. In addition, Sieb is a Group Purchasing Organization (GPO) in partnership with Sysco Corporation that owns and operates two national foodservice distribution, procurement, and brand/marketing initiatives: Hotel Cuisine & Lifestyle (HC&L) and Chain Solutions Network (CSN). For more information visit

About Hotel Cuisine & Lifestyle (HC&L)

The HC&L initiative is an integrated foodservice distribution, procurement, and brand/marketing program targeted specifically to the U.S. lodging channel. Launched in 2009, the initiative is targeted to independent/franchised hotels, hotel management companies, and emerging hotel chains. HC&L helps its members lower their distribution and procurement costs, upgrade product quality and supply chain efficiency levels, and drive revenue enhancement in all hotel foodservice outlets and departments. For more information visit

About Sysco Corporation

Sysco is the global leader in selling, marketing and distributing food products to restaurants, healthcare and educational facilities, lodging establishments and other customers who prepare meals away from home. Its family of products also includes equipment and supplies for the foodservice and hospitality industries. The company operates 194 distribution facilities serving approximately 425,000 customers. For the fiscal year 2014 that ended June 28, 2014, the company generated sales of more than $46 billion. For more information, visit or connect with Sysco on Facebook at or Twitter at