keyboard_arrow_up Built on Culture

Park City, UT - For 15 years, has been a leading source for core outdoor gear, unparalleled customer service and ecommerce innovation. At the center of the company's anomalous culture is an unwavering passion for the outdoors. What this translates into is a healthy, flexible work-life balance that fosters success through collaboration, leadership and internal rewards.

Founded in 1996 by a former Olympic ski jumper and self-proclaimed ski bum who pooled together $2,000 to launch their dream, has come a long way - but its culture remains true to its roots.

Today, the Park City, Utah-based etailer is a controlled subsidiary of Liberty Media Corp. - ranked 227 on the 2010 Fortune 500 list. Led by newly appointed CEO, 36-year-old Jill Layfield, now operates nine ecommerce stores, has more than 700 employees and features more than 1,000 premier brands.

What defines culture at

1) Employee Programs

? Internal programs include: Gold Points, annual Adventure Contest, Employee Gear Deals, CORE, Adventure Leave and the Gear Closet.

o Gold Points: Employees award/thank each other with a `gold point' each time they think a co-worker deserves to be recognized for a job very well done. Employees accrue points and can trade them in at any time for ski passes, paid time off, or gift certificates at restaurants, grocery stores, cafes, gas stations, spas, etc .

o Adventure Contest: This is a company-wide competition to find the king or queen of the mountain. Employees log points for their extracurricular outdoor activities over the course of the summer. Top scorers in each category reign for the year with their trophy and unlimited bragging rights.

o Employee Gear Deals: Getting premium gear for cheap is a treasured perk for employees. The incredibility steep gear discount allows employees to purchase gear to support their active lifestyles.

o CORE (Committee Organizing Recreation for Employees): pays entry fees of employees who participate in certain local sporting events. The company participates each year in the RAGNAR Wasatch Back Relay, has unleashed a contingent at 12- and 24-hour ski and bike races and has come out in force for numerous local events.

o Adventure Leave:'s version of a sabbatical. This program gives employees the opportunity to pursue extreme and long-duration outdoor adventures. Though this time period is unpaid, the employee's job is secure until they return.

o Gear Closet: Knowing about gear is essential to what is all about. Because it's impossible to own all the gear the company sells, they keep a room chock-full of all kinds of gear that employees can check out at any time to use and test. It's a veritable gear-brary.

2) Environmental Initiatives is committed to environmental initiatives and sustainability programs. The company offers employee carpool programs, home energy optimization rebate programs and comprehensive recycling campaigns. Since 2008, the company has offset 100-percent of its electricity use through the purchase of wind power credits, and has retrofit all lighting to energy efficient bulbs.

3) Charitable Giving has donated more than $350,000-worth of gear to "Gear to Grow" - a non-profit that provides outdoor gear to organizations that grant people access to the outdoors. They also donate a meaningful percentage of revenue each year to national organizations that promote environmental sustainability and to local groups that improve the communities where employees live and work.

4) Internal Communications

? hosts three internal blogs:

o "Jill's 2 Cents" - is CEO Layfield's blog through which she informs all employees on company news, shares updates from executive team meetings, and clearly communicates the company's big rock initiatives.

o "Money Man" - is the CFO's blog, where he shares insight on all things finance.

o "Buzz Girl" - is the blog of the communications manager. She keeps employees up-to-date on how, when and where their brands are represented in the press.

The company also has an internal Wiki of all company information, both business- and culture-related, called "The Goat." In addition, the "NUT" is an interactive forum for employees to share their business ideas and to creatively collaborate to see them through.

5) Dynamic CEO

Jill Layfield is a young, energetic and savvy CEO who respects the opinions of her peers and fosters healthy culture.

6) Recognition

? 2011 Utah Business Magazine 40 Under 40 - CEO Jill Layfield

? 2010, 2009 TransWorld Business Online Retailer of the Year -

? 2009 Backpacker Magazine/SNEWS Online Retailer of the Year -

? 2009, 2007, 2006, 2005, 2003 Internet Retailer Best of the Web Top 50 Retail Sites -