July 29, 2015 (Vernon Hills, Il) – Continuing with its commitment to creating durable, affordable products with distinctive details that stand up to everyday adventures, High Sierra will debut a brand new line of apparel at the 2015 Summer Outdoor Retailer show. Building upon High Sierra’s expertise with functional features and design, the line will include outerwear, sportswear, rainwear, and lifestyle pieces. Also being introduced at the show is a brand new collection of licensed footwear, socks, and accessory items that will be launching in the fall of 2015 in conjunction with the apparel.
“Apparel is a natural extension to our existing product offering and speaks to our brand vision of inspiring adventure in everyone.” says Dawn Sicco, General Manager of High Sierra. “The High Sierra consumer has a great affinity for the brand and we’re excited to be able to now offer them the same thoughtful design elements and technology they have come to expect from our bags in a full range of apparel lines.”
Headlining the rain-gear selections are the men’s and women’s Isle Jackets. Fully featured with waterproof zippers, pit-zips for easy breathing and an integrated packable pocket, the Isle jackets are completely waterproof, breathable and, at $99.99, a real value. They also come complete with dual-hood adjustments and lower hand warmer pockets
The outerwear offerings are robust as well, with Molo Hybrid Jackets leading the charge. Finished with High Sierra’s ArmaRepel technology, the jackets are water, oil, and dirt resistant and come with 100g of synthetic insulation throughout. It also features High Sierra's ArmaWick polyester stretch fleece underarms and side panels, giving you the freedom to move, as well as aiding in wicking moisture during active pursuits. The Molo Hybrid is available in both men's and women's styles, and will retail for $89.99.
Rounding out the line are a number of sportswear pieces. Whether you’re cheering on your favorite team or trekking through the mountains, the Funston program uses heavyweight sweater-knit fleece that provides thermal insulation for those transitional weather days and as a mid-layering piece on the colder days. The Funston program is available in men’s and women’s styles and features full-zip, quarter-zip pullover, and a full-zip hoodie options. Those will range in price from $59.99 to $69.99.
The full line of Fall 2015 and Spring 2016 High Sierra products, including the new apparel, hydration packs, back-to-school packs, hiking packs, luggage, footwear, socks, and accessories will be on display throughout the 2015 Outdoor Retailer Summer Market at the High Sierra booth #20041. To make a media appointment, please contact Cory Lowe at email@example.com.
ABOUT HIGH SIERRA:
High Sierra designs feature-rich, versatile adventure lifestyle gear for adventurers everywhere. Since our founding in 1978, we’ve committed ourselves to creating durable, affordable product with distinctive details, delivering the freedom to go anywhere—near or far, on roads or trails, on mountain ridges or snowy slopes, no matter what form your adventure takes. High Sierra. Adventure This Way.For more information about High Sierra, visit www.highsierra.com