Drinkable peanut powder is prepared from roasted peanuts, from which most of the natural oil is extracted and remaining particles of peanut are grounded into powdered form. Emphasizing on the characteristics of powder it is very smooth and it contains the natural taste of peanuts furthermore this powder is glutten-free, low caloric value, fats and sugar. On mixing the peanut powder with water or milk, it gives the finest taste of peanut. One of the unique quality of peanut powder is that even it is refined in powdered form the taste of peanut remains same and can be added as ingredient in food and beverage recipes.
Market Dynamics of Drinkable Peanut Powder:
In consideration to market dynamics of drinkable peanut powder, the driving factor which is insisting the consumers to buy drinkable peanut powder is because of its feature of less than 85% of fat. Globally increase in demand for healthier food and beverages among the consumers has empowered the companies to offer those products which are rich in nutrients and products which paramount to interest of consumers. According to the current trend of beverage industry, consumers are preferring those drinks which have unique flavor, natural quality or may be organic in nature. Manufacturers are focusing on the preference of consumers and peanut powder is one of the product which can be easily blended with liquid and offers appetizing taste to especially peanut lovers and health conscious consumers.
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Market Segmentation of Drinkable Peanut Powder:
Market of drinkable peanut powder is segmented on the basis of different aspects such as raw material, type and application. In perspective to raw material, it is segmented into processing of peanut into light roasted powder or dark roasted powder. Second segment is on the basis of properties which is categorized in soluble (powder) and insoluble (particles) form. Third segment in which peanut powder is segmented on the basis of its application like beverages such as shakes, smoothies and flavored drink. Furthermore beverages can be again sub-segmented by type of distribution like supermarket, hypermarket, departmental stores and online retailing. Consumers across the global market have become more aware towards the presence of component in beverages. Nowadays they have become more selective while buying as they purchase those beverages which are gluten-free and without any preservatives and artificial flavor. Owing to this, peanut powder can be used as ingredient which ultimately satisfies the needs of health conscious consumers and as well as of demand of natural flavored beverage in market.
Market potential of peanut powder is very high and it is due to ease of availability of raw material and its heavy demand in food and beverage industry to enhance the richness of recipes. On analyzing the market share on pie chart of drinkable peanut powder, it is examined that majority of market share of the product will be from market segment of application. The reason being is that competition in food and beverage has become so tough and it is very essential for the companies to offer those products which satisfy the unique demand of consumers.
Focusing on the features of drinkable peanut powder, it has capability to fulfill the unique needs and demands of consumers. As it has very low fraction of fat, unique taste of peanut, beneficial nutrient such as protein and also can be mixed with different types of beverages to enhance the taste of drink.
In context to future scenario, the market of drinkable of peanut powder will grow with higher as growing population at global leads to increase in consumption of healthy product. On the other side, increase in per capita income of population of developing countries will also leads to increase in demand of drinkable peanut powder.
Peanut powder market segmented on the basis of regions into North America, Latin America, Eastern Europe, Western Europe, Asia-Pacific, Japan, Middle East and Africa. In North America and Latin America, peanuts are produced in every region. Eastern Europe and Western Europe are estimated to hold the largest share of the market, due to this product is used by the companies to bridge the gap of availability of new and flavored drinks. At global level, US, China and India are some of the leading producers of peanut and also share the majority of weightage on pie-chart in terms of production.
The major players in drinkable peanut powder market are Jif, Chike, Crazy Richards, Golden Peanut, Santa Cruz Organic, Bell Plantation and Tru-nutbutter are some of the leading companies which sells peanut powder global level. Market of drinkable peanut powder is very competitive as there is few number of international sellers in market. Moreover, this product also has competition with the other substitutes which also fulfil the needs of health conscious consumers in terms of nutritional level.
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The Report covers exhaustive analysis on:
- Drinkable Peanut Powder Market Segments
- Drinkable Peanut Powder Market Dynamics
- Historical Actual Market Size, 2013-2015 for Drinkable Peanut Powder Market
- Drinkable Peanut Powder Market Size & Forecast 2016 to 2026
- Value Chain
- Drinkable Peanut Powder Market Current Trends/Issues/Challenges
- Competition and Companies involved in Drinkable Peanut Powder Market
- Drinkable Peanut Powder Market Drivers and Restraints
Regional analysis for Drinkable Peanut Powder includes:
- North America
- Latin America
- Rest of Latin America
- Western Europe
- Eastern Europe
- Asia Pacific
- New Zealand
- Greater China
- Rest of Asia Pacific
- Middle East and Africa
- GCC Countries
- Other Middle East
- North Africa
- South Africa
- Rest of MEA
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
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