SEATTLE, Wash. (Aug. 28, 2014) – Every winter RIDE Snowboards brings bomber gear, fresh style, and fun to the snow. This year the stoke factor is being ramped up to an even higher level.
RIDE, a leader in the snowboard industry for more than 20 years, unveils their new 2015 line of hardgoods, outerwear, accessories and new website. Not only does the new site feature this season’s full range of new offerings, but it showcases an upgraded design and standout features so your experience surfing the site is as much fun as surfing snow. The multi-media-driven site is home to all things RIDE like: gear, athlete news and videos, social media happenings, and the brand new Board Finder – a slick tool that allows you to dial in the right board for your style and level of riding.
“Our new 2015 line brings new design concepts for the brand that are inspired by our pro team of riders and board shape progression,” said Sean Tedore, Global Brand Director at RIDE. “Showcasing everything about RIDE on our new, highly-engaging site is the perfect platform for us to offer everything we can to consumers and fans to inspire their riding and help build stoke around the industry.”
The new 2015 men’s collection includes the groundbreaking Alter Ego board, a one-of-a-kind SplitTail design that screams versatility and features a trusted and proven tail-clip that allows the board’s playfulness and response to be adjusted on-the-fly for different riding conditions. The new, asymmetrical Helix allows riders to get more out of their turns with less effort. RIDE collaborated with progressive street-wear company Akomplice on the Helix’s graphic design that adds a feel-good vibe to your ride.
The El Hefe is the binding for everything. Featuring RIDE's Carbon Slimeback™ tech that sandwiches layers of carbon and urethane together to provide both premier strength and dampening at the same time. For the feet, the new Fuse features RIDE’s proprietary Slime Tongue™ tech, providing enhanced rebound and dampening for a smoother ride with less fatigue.
For women, don’t miss the OMG board complete with RIDE's proven Slimewalls® sidewall and Cleave Edge™ steel, for a smooth durable ride.
The female-inspired DVA binding features Ride’s new aluminum Edge™ chassis built for all-mountain riding, flex, and durability and Slimeback™ SB highback for a smooth ride with fluid support. The new Hera boot is Ride’s first women’s-specific boot with its proprietary Tongue Tied™ Boa® closure system for award-winning heel hold and ultimate comfort for logging long days.
New this year to RIDE’s highly-touted outerwear and base layer collections is the revolutionary 37.5™ technology by Cocona®. The test-proven, thermo-regulating system shines at managing moisture like no other waterproof/breathable technology on the market. 37.5™ technology is featured in RIDE’s pinnacle pieces like the men’s Delridge Jacket and Alki Pant, as well as the women’s Vine Jacket.
The men’s and women’s 2015 Cappel collection redefines the street-inspired look that many riders have adopted, and uses premier fabrics and apparel technologies for amazing performance and feel. The men’s Revolution Jacket features Aquapel™ by Nano-Tex® and 10K/8K waterproof/breathable protection. The women’s Road to Ruin Jacket is loaded with RiderActive features that include, 10K/8K waterproof/breathable protection with Aquapel™, critically taped seams, and zip-out powder skirt.
There’s more to come soon too. This fall, RIDE will be releasing news about the new additions to their athlete roster and unveiling their new short video series “Built to Ride.”
In the meantime, think snow and check out: ridesnowboards.com.
Verde Brand Communications