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Backcountry.com Unveils Pro Mountain Bike Team

PARK CITY, Utah (March 18, 2014) – Expect to see more of The Goat ripping up singletrack around the country this year.

Today, online retailer of premium outdoor and bike gear, backcountry.com, announces the launch of its first-ever professional Mountain Bike Team. The seasoned squad will compete in major North American cross-country and stage races throughout the year including: Sea Otter Classic, The Whiskey 50 (backcountry.com is the title sponsor), BC Bike Race and the 2014 Pro XCT Series. The team will also compete at the Mongolian Bike Challenge.

“Mountain biking is at the core of who we are as a brand and being able to extend our expert gear knowledge to the trail and support the sport is a priority,” said Jill Layfield, CEO at backcountry.com. “Assembling a pro team of this caliber that possesses the tools to compete at the highest level is a natural extension of our cycling brands and culture.”

The Mountain Bike Team will be managed by pro rider Jason Sager. Sager took 2nd overall at the 2013 Sudety MTB Challenge stage race in Poland, and 4th overall at the 2013 Mongolian Bike Challenge. In addition to Sager, team riders include:

·       Chloe Woodruff | 2nd overall in the 2013 Pro XCT Series, and 2nd at Short Track National Championships in 2013.

·       Evelyn Dong | 5th place at XC National Championships in 2013, and 3rd at the Missoula and MT Pro XCT cross-country events in 2013.

·       TJ Woodruff | 1st in McDowell and White Tanks Arizona MBAA series 2013.

The Team will exclusively ride the Air 9 RDO, ONE 9 RDO and Jet 9 RDO rigs from Fort Collins, Colorado-based Niner Bikes. Other Team sponsors include: Geax, Clifbar, Louis Garneau, FSA, WTB, Chris King, ENVE, SRAM, Crankbrothers, Eureka, Jet Boil and Gore Bike Wear.

In addition to the pro Mountain Bike Team, Backcountry’s support of the growth of mountain biking is also focused on the youth at the local level, with its recent sponsorship of the Utah High School Cycling League—the fastest growing National Interscholastic Cycling Association chapter in the country.

“Connecting with and being supported by a company that has a passion for gear, mountain biking, and outdoor adventure as rich and deep as backcountry.com is a perfect match and synergy that will fuel us on the trail,” said Sager.

The team’s next race is March 22-23 at the Fontana XCT in Fontana, Calif.

For more about the backcountry.com Mountain Bike Team and complete race schedule, check: http://www.backcountry.com/sc/biketeam.

About backcountry.com

Backcountry.com is the largest online specialty retailer of premium outdoor gear for one simple reason—we get it. Through the quality and breadth of our products, the ease of use of our site, the knowledge and empowered service of our Gearheads, the lightning speed of our fulfillment and the shared gear knowledge of our community, we enable our customer’s passions because we share them. With seven specialty stores: backcountry.com, dogfunk.com, Competitive Cyclist, SteepandCheap.com, WhiskeyMilitia.com, chainlove.com and MotoSport.com, we ensure we always have the gear to fuel your next adventure. Get stoked at http://www.backcountry.com.

MEDIA CONTACT | Keith Cozzens | Verde Brand Communications | keith@verdepr.com | 970.259.3555 x122