See ModSolar’s Technology Solutions for the Solar Professional, At 2014 Greenbuild Conference and Expo, Booth #2176 in New Orleans, October 22nd & October 23rd

Ardmore, Pennsylvania – October 20, 2014 – How does a company that started with a total cash investment of $3,500 in 2011 stand on the cusp of being an industry leader with no outside funding just three years later?

For Mike Dershowitz and Kevin Ilsen, it’s a remarkable story of finding an unfulfilled need in a growing industry and taking the plunge.

The company they co-founded, ModSolar, is a rising star of the solar industry. Based in the Philadelphia suburbs, it has rapidly grown an international reputation as the innovative leaders in technology solutions for the solar professional.

ModSolar is presenting their platform and services at 2014 Greenbuild Conference and Expo, Wednesday, October 22nd and Thursday, October 23rd at the Morial Convention Center in New Orleans., The team from ModSolar will be exhibiting in booth #2176, with demonstrations and presentations throughout the conference. 

ModSolar is changing the way the solar industry works,” said Dershowitz.  “We are bringing efficiency to previously time-consuming processes, with an all-in-one, comprehensive platform that features our patent-pending, solar panel layout technology, and a growing software offering that now includes financing options and contract generation.”

ModSolar’s software enables solar providers to produce solar proposals and contracts in less than five minutes, including the placement of panels on an image of the prospect’s roof, as well as the calculation of the return on their solar investment. ModSolar develops software that dramatically reduces the “soft costs” involved in solar sales, solar system design, production of high-quality solar proposals, and all the paperwork surrounding solar installations. 

Currently, $20 million per day in solar contracts are being generated through ModSolar’s software platform, representing an estimated five percent of the solar market in the United States. Hundreds of ModSolar users produce over 2,500 solar proposals each week. ModSolar’s corporate clients are major players in the solar industry including SunEdison, Enphase Energy, GAF, Kyocera and Astrum Solar

And the numbers are growing every day for ModSolar, with additional products and services in the pipeline and more customers signing up.

Building the “Operating System for the Solar Industry” didn’t just happen overnight – although sometimes it seems like it. 

Dershowitz was working as a Design Manager at JPMorgan Chase, the largest bank in the U.S. There, he established the mobile design department, where he led a team of amazingly talented individuals and together, created award-winning, industry-changing products for the banking industry.

While attending a home show in Center City Philadelphia with his wife, Dershowitz was struck by the lack of sales technology being employed
by the home improvement industry. “After that show, I invited over a dozen solar installers to propose a system for my house,” Dershowitz said.  “I’ve always been a supporter of renewable energy, but I just couldn’t believe how little sales and marketing technology these companies were using at that time.”

To guide the software development process, Dershowitz reached out to a friend, Kevin Ilsen. Ilsen spent 11 years at McKesson, the nation’s largest provider of products, software and services to the healthcare industry, where he most recently served as Chief Architect of the Horizon Clinical Professional Services team. During his years there, he had worked closely with many major hospitals developing interactive systems for their physicians, as wells as portals for cancer patients and those with chronic kidney disease.

In late 2010 and early 2011, Dershowitz and Ilsen developed prototype software, which they took to a local home show.  The prototype enabled customers to see their house (through satellite images) with the layout features of solar panels on a computer screen for the first time.  The prototype proved popular at the small home show, and the pair realized it was a product that was needed by the solar industry.

Both left their corporate jobs soon after, and launched ModSolar using $3,500 charged to Dershowitz’s credit card.  They quickly began adding customers, and refining the software, growing the platform and exhibiting their ModSolar software platform at industry events around the country throughout 2012 and 2013.

The ModSolar software platform takes the complex process of planning, selling and financing solar system installations (which can take over eight hours to perform using traditional methods) and simplifies it to a process that takes less than five minutes.

ModSolar’s platform is a cloud-based proposal generation system, which currently includes features such as ModSolar’s patent-pending panel layout technology; energy usage and payback, which provides an instant analysis of customer return on investment; proposal generation; financing options; lead generation and qualification with lists of solar-ready homes with qualified owners; CRM integration; and custom software development.

With 15 employees on staff and more on the way, ModSolar’s offices in Ardmore are humming with activity, serving their growing client base and garnering significant data on the solar industry in the United States each day.  ModSolar is also hard at work on enhancements to their technology platform, as well as additional services that will be rolled out over the course of the coming months.

About ModSolar:

ModSolar’s software lets solar providers produce solar proposals and contracts in less than five minutes, including placement of panels on an image of the prospect’s roof, as well as calculation of the return on the solar investment.  ModSolar develops software that dramatically reduces the “soft costs” involved in solar sales, solar system design, production of high-quality solar proposals, and the related paperwork surrounding solar installations.  Hundreds of ModSolar users currently produce over 1,500 solar proposals each week.  Additional information is available on ModSolar’s website at, on the company’s Facebook page at, and by following the company on Twitter at, as well as on ModSolar’s LinkedIn page and on Google+.

 Media Contact:

Jim DeLorenzo

Jim DeLorenzo Public Relations