Chestnut Ridge, NY (June 25, 2014) - MC2 (“MC-squared”), a nationally recognized exhibit and event marketing company, was presented with two Silver Stevie® Awards in the Best Exhibition Display in the Live Event category at The 12th Annual American Business Awards in Chicago.
MC2 received a Silver for two projects in the Best Exhibition Display in the Live Event category for the company’s work on Motorola Solutions: The Experience Is Everything and Hisense at CES2013.
At the National Retail Federation Convention & Expo, Motorola Solutions turned their exhibit into a live shopping experience to showcase their retail software solutions. Inspired by turn-of-the century New York City department stores, the 3,500-sq. ft. exhibit space was surrounded by store facades. Each of the four walls featured a 14 ft. high display window staged to convey a specific value proposition incorporating a Motorola Solutions product.
Inside the booth was modern shopping environment, with canopies, large hanging light fixtures and ceiling grids that lowered the sight line to store proportions and minimized the trade show look and feel. Evoking a real-world store were three separate retail departments: apparel, electronics and groceries. The fixtures, merchandise and stylishly dressed mannequins further enhanced the shopping environment. Mapped in advance to focus on the targeted retail C-level executives, the booth’s layout created a natural circular flow and was divided into areas showcasing Motorola Solutions products.
Occupying prime real estate at the 2013 Consumer Electronics show, Hisense awed attendees with an original live theater performance that was as much art as entertainment. To bring the Hisense tagline, Life Reimagined, to life at CES, MC² designed a dramatic, airy and open environment with soft, pastel, color-changing lighting effects used against a mix of textures. To showcase new products from Hisense, the custom design featured hands-on, interactive 3D gaming stations, interactive 3D and SMART product displays.
And, the 45’X90’ exhibit featured an upper level hospitality and meeting area so business could be conducted while overlooking the featured product lines. The sophisticated, yet simple, booth design. This helped increase awareness of Hisense and interest in their products by attracting attendees - retail buyers, press and consumers - to the booth without distracting from the company’s new product lines.
The American Business Awards are the nation’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small.
MC2 ("MC-squared"), http://www.mc-2.com, is a recognized leader in the exhibit and event marketing industry. The company designs, builds and manages integrated marketing programs for events, exhibits, and brand environments for the world's best brands. The company has 13 locations in the U.S. and Germany to serve their clients.