How Critical Are Technical Skills in Marketing? Jason Michaels Weighs In

SACRAMENTO, CA — (February 11, 2015) —To avoid any assumptions about how important technical skills in marketing are today, it’s best to look more at what top marketers are saying and doing in their own efforts, as opposed to trying to distill everything into a few general takeaways. Read the latest CMO Essentials article for insights and analyses from 13 marketing professionals (including Wire Stone's Chief Marketing Officer Jason Michaels. Some entirely support technical skills, some emphasize both creative and technical sophistication, and even a few challenge the concept entirely.