September 15, 2014 (St. Louis) – Enterprise University (EU), a free educational program offering high-impact, graduate business school caliber courses sponsored by Enterprise Bank & Trust, recently announced its 2014 fall semester, which includes the introduction of eight new courses. Below are descriptions of four of the new classes offered the second half of October and November.
· Combating Cyber Fraud and Data Breaches, Course 603
October 22, 2014, 8:00 – 10:30 a.m.
Jarrett Kolthoff, President & CEO, SpearTip
Randal Mullendore, Esq., Partner, Husch Blackwell, LLP
Data security breaches and data privacy issues are regular subjects of local and national headlines. The costs and other consequences associated with data breaches can be staggering. We will discuss the risks for potential data breaches and provide practical insight for prevention of and response to data breaches. During this course, we will:
o Increase awareness of data breach risk with real-world examples of current and emerging cyber threats
o Explain the consequences of a data breach, including notification requirements, potential theories of liability, and possible remedies to hold accountable those who are responsible
· Inbound Marketing – How to Create Marketing People Love!, Course 222
October 24, 2014, 8:00 – 11:00 a.m.
Michael Kiel, Co-Founder & Executive Vice President, Leap Clixx
Brian Moseley, Senior Channel Account Manager, HubSpot
Want new customers? Stop focusing on old-school marketing that doesn’t work anymore. Today’s customers use the Internet to search for the most effective solution to their problems. The companies that are winning are the ones creating informative, non-sales content targeted to their interests. Start creating marketing people love by attending this in-depth course, which covers:
o Inbound marketing – What it is and how it differs from traditional outbound marketing efforts
o Buyer personas – Who they are and why they should be the first step of your marketing plan
o How to develop your buyer personas (interactive workshop)
o How to turn your buyer personas into everyday paying clients
· Marketing Your Knowledge – Content Marketing Through Social Media, Course 221
November 13, 2014, 8:00 – 11:00 a.m.
Ed Mayuga, Partner, AMM Communications, LLC
Social media has evolved significantly over the past several years, and many business professionals are engaging on their social networks to varying degrees, however, many feel that they are not having an impact on current clients and potential customers. This course is the “Hub and Spoke” strategy of Content Marketing, as well as the social media tactics (i.e., Twitter, Instagram, LinkedIn, etc.) necessary to implement the strategy. Content Marketing encompasses all marketing channels, such as public relations, blogging, content curation, which involve the creation and sharing of content in order to attract, acquire and engage current clients and potential clients. (This course replaces DIY Marketing Intermediate and Advanced.)
· SIMPLE to Sophisticated – Qualified Plans for All Size Companies, Course 328
November 18, 2014, 8:00 – 9:30 a.m.
Keith Goltschman, Retirement Plant Consultant, Enterprise Bank & Trust
R. Troy Kendrick, Jr., Partner, Stinson Leonard Street LLP
From one-man Corporations and Partnership to S and C Corporations, this class will cover the options employers have when establishing or maintaining a qualified retirement plan. Everything from 401(k) and 403(b) Plans down to SEPs and SIMPLEs will be covered along with practical guidance for fiduciary mitigation.
EU courses run from September through November, and are available for free to attendees. Participants do not need to be clients of the bank. Registration is required to attend, and seating is limited. Classes are on a first come, first serve basis.
For a copy of the 2014 EU St. Louis fall semester course catalog or to register, please click on the following link, http://www.enterprisebank.com/eu.
For questions, please call Kay Erb, Enterprise University, Vice President, at 314.512.7203.
Enterprise University is one of the unique ways Enterprise Bank & Trust serves private business owners, their families and other success-minded individuals. Each spring and fall Enterprise University presents a series of workshops that deliver real value to business owners and their teams, community leaders and not-for-profit executives.
Enterprise Financial operates commercial banking and wealth management businesses in metropolitan St. Louis, Kansas City and Phoenix. Enterprise is primarily focused on serving the needs of privately held businesses, their owner families, executives and professionals.