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Cars are an integral part of the Brazilian lifestyle. They represent a major asset for people who already own one and the epitome of the consumerist dream for most who do not. Yet price remains a very strong barrier to vehicle ownership, and the majority of Brazilians can only afford them secondhand
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Table of Content
Figure 1: Car retailing sector sales, by value - Brazil – 2009-19
Figure 2: Car retailing sector sales, by volume - Brazil – 2009-19
Figure 3: Leading retailer sales in the Brazilian car retailing sector, by volume 2012-13
Figure 4: Leading retailer sales in the Brazilian car retailing sector, by value and volume 2013
Companies and innovation
Figure 5: Car ownership, January 2014
Figure 6: Purchase channels in car retailing sector, by attitudes, January 2014
What we think
Mintel Futures: Help Me Help Myself
Trend: Return to the Experts
The price is not right
The car jungle
A fiery and exotic cocktail
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Scoring a goal
GM and the Chevy Factory
Small and versatile
Requiem for a dream
Honey, I shrunk the cars
Market Size, Forecast and Segment Performance
A market long stalled
Production hits the brakes
Figure 7: Car retailing sector sales, by value, Brazil – 2009-19
Figure 8: Car retailing sector sales, by volume - Brazil – 2009-19
Are we ready to restart?
Figure 9: Car retailing sector sales, by value - Brazil – 2009-19
Figure 10: Car retailing sector sales, by volume - Brazil – 2009-19
Small vehicles prevail
Figure 11: Segment sales in the Brazilian car retailing sector, by volume 2012-13
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Encouraging Black consumers to visit a car dealership is the step that can advance the car-buying process toward purchase. Marketers need to form their message to give Black consumers a clear call to action to experience new vehicles in-person. General incentives may work, but specific messaging will also be effective on certain demographics.
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