(TAMPA, FL) January 6, 2014 - Resolution (noun): the act determining upon an action or course of action, method, procedure, etc.; the act of resolving (1). Every year 84% of Americans set New Year’s Resolutions (2). And according to a small business survey from Inc.com, when asked their 2013 New Year’s business resolutions, growing their client base and finding a marketing strategy that works topped the list (3). Create a plan to ensure 2014 will be different and get out there!
An important part of marketing is word of mouth. What is an easy way to gain referrals by word of mouth? Networking. There are seven different types of networking organizations. Four specific types of networking you can participate in to increase referrals in 2014 are:
- Casual-Contact Networks consist of general networking groups, such as local chambers. For minimal investment and effort, consumers can utilize a local chamber’s business directory to find a trusted dentist.
- Strong-Contact Networks are comprised of one contact per profession where the members meet for the sole purpose of generating referrals for one another. BNI is a perfect example of a Strong-Contact Network.
- Community-Service Clubs can help expand your network by giving an opportunity for good public relations given your affiliation with the club. Rotary is an exceptional example of service oriented clubs.
- Social/Business Groups, such as churches or Toastmasters, are great for expanding your network to a specific target group.
Word of mouth can be the most cost effective form of marketing. Participating in any or all of the prior four types of networks can be vital to expanding your business.