businesses the opportunity to set up fast, reach more targeted customers, close
sales faster and provide an overall memorable experience to their clients. When
I was starting my company, I simply used the helpful and free company setup
advice I found online. When I wanted to go from a freelance writer and
marketing consultant to a full digital marketing agency, I simply leveraged all
the helpful technology I could use to ensure smooth workflow, easy record
keeping and data security.
One such technology I’ve
recently adopted is Machine-2-machine (M2M) technology
– and I’m not alone. More and more businesses—both small and large-scale—are
incorporating it into their operations.
With the help of M2M technology, many businesses have discovered
opportunities to better serve their customers, increase operational
efficiencies, and expand significantly. Your business, too, can enjoy these
benefits if you hop on the bandwagon of M2M.
Here are five reasons why you should adopt M2M in your business
1. Increased efficiency of
Chances are many aspects of your business operations are still
handled manually. Imagine having all those aspects been handled automatically. For
example, if all data from your customers' ends are transferred to you via M2M,
it means you won't have to manually enter data. Rather, your customers or
clients will do that for you.
So, a simple application that allows customers to make enquiries
or place orders using their mobile devices will help your business handle
enquiries and transactions faster and more efficiently.
2. Improved automation
Automation of business processes is a proven booster of productivity
and efficiency. Imagine how many iPhone 6 units Apple would have been able to
produce without automation—probably less than 100 in one year.
With M2M, your business can significantly reduce the number of
tasks to be handled manually. An example of business operation that can be
improved with M2M is inventory tracking. When some inventories get low, an
installed device automatically reorders. So, you'll no have to order inventory
manually. Imagine that!
3. Stronger security
Another major advantage of M2M technology is that it adds an
extra layer of security to any aspect of your business you employ it in.
For example, by embedding security devices that are password
protected, you can ensure that only authorized people have access to certain
operations. Such operations can be further secured by having the security
devices connected to your own mobile device, so only you can give a second
authorization. This way, sensitive operations won't be performed without your
4. Easier management of facilities
By adopting M2M technology, you'll be able to monitor your
business's facilities more effectively.
For example, if your company has vehicles that you would like to
track at all times, you can simply install tracking devices that will send you
automated SMS updates on the current location of the vehicles. This way, you
can easily redeploy any vehicle for an emergency. You’ll also be able to
monitor the movements of your staff and track their driving habits.
5. Better business image
Customers are always impressed with any businesses that keep
abreast of industry trends.
If your business is quick to
adopt a new technology that makes life easier for your customers, you'll be
able to retain them for the long term.
So, by adopting M2M, you'll not only retain your existing
customers, but you'll also attract new ones because M2M creates a good business
image. And that explains why many telecom services have now included M2M data plans to their list of offers.
If you're not currently considering adopting M2M as part of your
business, you just read five reasons why you should do that before it becomes