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High Sierra Selects Backbone Media as Agency of Record

2015 (Vernon Hills, IL) – High Sierra, producers of versatile outdoor lifestyle gear for adventurers everywhere, has chosen active lifestyle agency Backbone Media to manage its public relations outreach.

“High Sierra has a rich history but an even brighter future,” says Dawn Sicco, vice president and general manager of High Sierra and Gregory. “Backbone Media will help us continue to grow our strong bag business while targeting and engaging new audiences as we introduce new product categories that will expand our product offering.”

High Sierra will debut new apparel and footwear collections at the 2015 Summer Outdoor Retailer Show in Salt Lake City. Building on the brand recognition that it has earned over the last 35 years, High Sierra will continue to deliver an impressive value proposition to customers while expanding into new categories.

“All of us at Backbone have owned a High Sierra bag at one time,” says Ian Anderson, Backbone Media founding partner. “Whether a school backpack or a ski bag for a destination trip, High Sierra has long been associated with adventure travel and we’re delighted to share that story with even more customers.”

The full line of High Sierra products including backpacks, rolling luggage, and adventure travel bags will be displayed at the 2015 Summer Outdoor Retailer Show in Salt Lake City. For more information and to book a media appointment, please contact Cory Lowe at cory.lowe@backbonemedia.net. 

ABOUT HIGH SIERRA:
A division of Samsonite LLC, High Sierra designs feature-rich, versatile outdoor lifestyle gear for adventurers everywhere. Since our founding in 1978, we’ve committed ourselves to creating durable, affordable product with distinctive details, delivering the freedom to go anywhere – near or far, on roads or trails, on mountain ridges or snowy slopes, no matter what form your adventure takes. In 2012, High Sierra formed a partnership with Chicago-based CITYPAK Project [501(c)(3)] to create a purposeful, utilitarian backpacks for the homeless. High Sierra is also proud to be the Official Bags supplier to the U.S. Ski, U.S. Snowboarding and U.S. Freeskiing teams.

For more information or to shop online, visit www.highsierra.com, like us on Facebook at www.facebook.com/highsierrainc, follow us on Twitter @HighSierrainc, or on Instagram @HighSierra_USA. For media inquiries, images and samples, please contact Cory Lowe at Cory.Lowe@BackboneMedia.net or 970-963-4873.