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ViSalus Announces Partnership with Boys & Girls Clubs of America


Global Project 10K to Benefit BGCA as Featured Charity Partner


Los Angeles, CA April 13, 2015 – As part of ViSalus’ Project 10 Kidscharitable giving program, the company has officially partnered with Boys & Girls Clubs of America (BGCA). The collaboration will help the non-profit organization reach their goal of 4 billion hours of physical activity and 500 million meals/snacks served by 2018. To further support this goal, ViSalus has announced BGCA as the Featured Charity Partner of the company’s global Project 10K events taking place around the world on Saturday, April 18, 2015.

 

“Boys & Girls Clubs of America is aligned with our mission to transform lives and teach children how to build healthier habits,” said ViSalus Co-Founder and Chief Sales & Marketing Officer Blake Mallen. “As a company, we have already donated over 5 million meals to children in need through Project 10 Kids, and we are very proud to now partner with BGCA in helping future generations create healthy lifestyles. It’s one of the reasons we’re so excited they’ll be the Featured Charity Partner at our Project 10K event.”

 

Project 10K is a simple walk/run that brings people together—on the same day—to support their weight-loss and fitness goals while also providing nutritious meals, drinks or snacks for children. This event follows ViSalus’ World Record this past January for the Largest Simultaneous Group Workout, which recorded 15,180 participants who attended 2,180 active Challenge Groups, resulting in raising 455,440 meal donations for children. ViSalus is now challenging the Vi Community to find a local Challenge Group and go the distance to make a difference in kids’ lives, one step at a time on April 18th – at one of the Project 10K events being held around the world.

 

Project 10K Participants can choose to support BGCA or another Project 10 Charity Partner. Every participant is also encouraged to make an optional $24 (30 meals) donation to Project 10 Kids. Vi will then match every donation meal-for-meal to double the impact—potentially becoming the largest Project 10 Kids donation in ViSalus history.

 

“Boys & Girls Clubs of America believes living a healthy active lifestyle is critical to achieve a great future,” said Jennifer Bateman, National Vice President of Program, Training and Youth Development with BGCA. “Thanks to ViSalus, we are furthering our goal of empowering Clubs and kids around the country to make choices that set the stage for a lifetime of healthy habits.”

 

All Project 10K walk/run events begin Saturday, April 18th at 10:00 AM local time. Find more information, plus a full schedule of local events at project10krun.com.

 

About ViSalus

ViSalus is a healthy lifestyle company committed to transforming life, health and prosperity around the world by creating meaningful connections, supporting physical transformations, and promoting entrepreneurial freedom. Through its flagship program, The Challenge, ViSalus has developed a leading platform for achieving weight-loss and fitness results. Founded in 2005, ViSalus develops innovative weight-management products and nutritional supplements that it markets and sells direct-to-consumers through an international sales force of independent Promoters. ViSalus offers its products in North America under the ViSalus® brand and in Europe under the Vi brand. ViSalus is headquartered in Troy, Michigan, with offices in Los Angeles and throughout Europe. For more information about ViSalus, visit Vi.com and follow the Vi-Community on Facebook (Facebook.com/Vi) and Twitter (@ViSalus).

 

About Boys & Girls Clubs of America

For more than 100 years, Boys & Girls Clubs of America (GreatFutures.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, more than 4,100 Clubs serve nearly 4 million young people annually through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. They provide a safe place, caring adult mentors, fun, friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Priority programs emphasize academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 57 percent said the Club saved their lives. National headquarters are located in Atlanta. Learn more at http://www.bgca.org/facebook and http://bgca.org/twitter.