Techturized Founders Selected to Pitch Myavana App at 2014 ESSENCE Music Festival’s PowerMoves.NOLA

Atlanta, GA - July 1, 2014 - Techturized Inc. founders Candace Mitchell and Chanel Martin have been selected to compete in the PowerMoves.NOLA Liberty Bank “Angel” Power Pitch initiative hosted by The New Orleans Startup Fund on Friday, July 4, 2014 in partnership with the 2014 ESSENCE Music Festival in New Orleans. PowerMoves.NOLA is a national initiative that provides access to capital, connections, and guidance for high growth minority entrepreneurs.

Among seven other “Angel Round” companies, Techturized will pitch its beauty-meets-tech venture, Myavana. This innovative app helps hair-enthusiasts discover new styles and share product reviews via a mobile community. The weekend’s Power Pitch winners will be awarded $25,000 in funding. The event takes place during the ESSENCE Music Festival, the largest event celebrating African-American culture and music in the United States.

“It’s such an honor to be selected for the inaugural PowerMoves.NOLA pitch event,” said co-founder Candace Mitchell. Access to resources is such a critical factor in determining a startup’s success. We look forward sharing our vision on enabling hair personalization capabilities for every female consumer around the world.”

In an effort to showcase the innovation a diverse entrepreneurial community can provide America, leading minority entrepreneurs were invited to apply to the PowerMoves.NOLA initiative. The non-profit works to provide access to capital, connections, and guidance for high growth minority entrepreneurs.  


Founded by African-American female engineers in Atlanta, Georgia, Techturized Inc. is a beauty technology company on a mission to transform the hair care industry through science and technology. Techturized Inc. seeks to promote innovative solutions for women of color.


Myavana is a mobile application and hair & beauty social network where women of color can collaborate on haircare and styling tips. Through photo and advice-sharing, female consumers discover the best hairstyles, products and local stylists in their area. Myavana is available for free in both the Apple and Google Play stores. For more information, please visit