Brand Competition and Consumer Preference of the Chinese Refrigerator Market Research Report

Brand Competition and Consumer Preference of the Chinese Refrigerator Market

Using big data analytics, this research covers all top refrigerator brands sold on China’s online stores Tmall and JD with following analysis dimensions: brand ranking by the number of items available, ranking by refrigerator sales, number of times online users mention about a particular refrigerator brand, brand preferences, factors affecting purchase, as well as online shoppers’ comments and user analysis. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China.

List of Topics

  • Tmall and JD sales rankings of Chinese and foreign refrigerator brands and includes sales volume ranking of those brands’ bestsellers
  • Analysis of brand position, touching on major vendors’ online visibility and sentiment rate that were measured based on the number of times online users mentioned a particular refrigerator brand over the research period

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  • Analysis of brand awareness, including major factors that affect purchase of top 5 bestsellers and user reviews from people who have bought and used them
  • User analysis of major refrigerator brands in China, namely Haier, Midea, and Siemens, and includes those brands’ user distribution by gender, by age, and by region

Companies covered

Electrolux, Haier, Hisense, Homa, JD, KEG, Konka, LG, Meiling, Midea, New-fly, Panasonic, Ronshen, Siemens, Sina, Skyworth, TCL, Tmall

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