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Black Consumers and Household Products Market in US - March 2014

Maintaining a clean home is important to Black consumers. A clean home is direct reflection of what others think about them, and a clean home means a healthy family. Black consumers are all about prevention, and rely on products that have ingredients to help remove germs and odors. Blacks teach their children early in life to do their part of chores around the house.

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Scope and Themes

  • What you need to know
  • Definition
  • Data sources
  • Consumer survey data
  • Expenditure data
  • Abbreviations and terms
  • Abbreviations
  • Terms

Issues and Insights

  • Black consumers are more likely to be germaphobes
  • The issues
  • The implications
  • Blacks want natural products, but can they give up scent?
  • The issues
  • The implications
  • Parents involve their children with chores at an early age. What can marketers do to help?
  • The issues
  • The implications

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Trend Application

  • Inspire Trend: Edutainment
  • Inspire Trend: Factory Fear
  • Mintel Futures: Generation Next

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