US Deodorants and Antiperspirants Industry January 2014 include new market research report"Deodorants and Antiperspirants - US - January 2014 " to its huge collection of research reports.

The APDO market is expected to grow steadily into 2018. However, the market does face some challenges that it will need to address. Companies and brands will have to determine ways of achieving incremental sales, reinvigorate sales of the struggling women’s APDO product segment, and address the needs of teens and children.

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Executive Summary
The market
Figure 1: Total US retail sales and fan chart forecast of deodorants and antiperspirants, at current prices, 2008-18
Market factors
Growing population will impact market
Category will benefit from Black and Hispanic population growth
Segment performance

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