Financial Services Industry Consultant Mark Gaffney Hits Amazon Best-Seller List With “The Winning Way”

Mark Gaffney recently hit three best-seller lists with the new book, “The Winning Way.”

Tampa, FL – July 10, 2014 – Mark Gaffney, co-founder of 20M Consulting, LLC, recently joined a select group of leading business experts from around the world, along with best-selling author and speaker, Brian Tracy to co-write the book titled, The Winning Way: The World's Leading Entrepreneurs and Professionals Share How They are Winning in Life and Business and You Can Too! The book was released on June 19, 2014 by CelebrityPress™ - a leading business book publisher.

On the day of release, The Winning Way reached best-seller status in three categories - reaching #8 in the “Direct Marketing” category and #12 in the “Marketing For Small Business” category. The book also reached best-seller status in the “Marketing” category. Mark Gaffney contributed a chapter titled “The #1 Rule in Marketing.”


Mark Gaffney is the co-founder of 20M Consulting LLC, a boutique consulting firm for the financial services industry. In his 20+ year marketing career, Mark Gaffney’s list of credits include: Director of Marketing for one of the most successful independent financial firms in the country, Executive Producer of the syndicated television show Strategic Wealth with Matt Dicken (on ABC) and the syndicated financial radio shows The Matt Dicken Show and The Road To Retirement. He is also a sought-after marketing strategist, keynote speaker and author.


Mark’s client list reads like a “Who’s Who” of the financial services industry. Since 2002, he has coached, consulted and trained hundreds of financial professionals in over 30 states. Mark’s “Image and Brand” advertising agency approach to financial marketing has made him a prominent authority throughout the national advisor community.


Mark has worked with multi-billion dollar corporations as well as start-ups and business entrepreneurs at all phases of development. His marketing strategies have returned hundreds of millions of converted assets for his financial clients. The top echelons of Mark’s Private Client Group are proud members of his “$20 Million Dollar Club.” Mark lives in Tampa, Florida with his wife Jennifer and their three children Isabella, Alexandrea and Liam.


CelebrityPress™ describes The Winning Way:


By definition, winning means that you competed and you came out ahead. Human nature requires us to compete in order to survive. Therefore, winning and survival have the element of success in common. To ascend to a winning position, you need a goal, a desire to achieve it, and the qualities of discipline, perseverance and action to attain it.


Having your goal and setting yourself up to achieve your goal is the first step in the process. You adjust your mindset and begin to plan diligently. Goals may be as different as DNA, but methodologies have much in common. Furthermore, your plans and expectations will need adjustments as you go along. That is why the knowledge shared by the CelebrityExperts® in this book will be of importance to you.


The advice and suggestions of these CelebrityExperts® are based on their experiences – both their accomplishments and their shipwrecks. The knowledge they share will allow you to make plans that can propel you in the right direction. That is the function of a mentor – to guide you where you are going and to advise what to avoid.


After such a successful release, Mark Gaffney will be recognized by The National Academy of Best-Selling Authors™, an organization that honors authors from many of the leading independent best-seller lists.


To order a copy of the book, please go to


The royalties from this project will be given to Entrepreneur’s International Foundation, a not for profit organization dedicated to creating unique launch campaigns to raise money and awareness for charitable causes.


Learn more about Mark Gaffney at


About Celebrity Press™:


Celebrity Press™ is a leading business, health and wellness book publisher that publishes books from thought leaders around the world. Celebrity Press™ has published books alongside Jack Canfield, Brian Tracy, Dan Kennedy, Dr. Ivan Misner, Robert Allen and many of the biggest experts across diverse fields. CelebrityPress™ has helped launch over 1400 best-selling authors to date. 


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