Industrial Report: Washers And Dryers Market In UK 2014

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There are pressures for manufacturers to create ever-more innovative products that serve the lifestyle needs of their customers. We expect to see more gadgets, more smart applications as well as carefully crafted product designs. Yet, at the same time, shoppers have the ability to seek out the keenest prices.

So how do manufacturers build their profitability for the future? Branding will be absolutely central and we expect to see brands employ innovative strategies to create trust and differentiation in order to add value in this competitive marketplace.

Table of Content



Executive Summary

The market
Figure 1: Consumer spend on laundry appliances, 2009-19
Figure 2: Sales of laundry appliances, by type, 2013
Market factors
Companies, brands and innovation
Figure 3: Manufacturer shares of washing machines, by value, 2013 (est)
Retail distribution
Figure 4: Washers and dryers, estimated distribution, by value, 2013 (est)
The consumer
Figure 5: Household ownership of washers, washer dryers and tumble dryers, 2012-14
Figure 6: Purchases of washers, washer dryers and tumble dryers in the last three years, April 2014
Figure 7: Spend on last washer, washer dryer or tumble dryer purchased in the last three years, April 2014
Figure 8: Responsibility for doing the laundry, April 2014
Figure 9: Ownership of washer and dryer brands, April 2014
Figure 10: Correspondence Analysis, Washers & Dryers, April 2014
Figure 11: Features of the next washing machine that interest people, and that they would pay more for, April 2014
What we think

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Issues and Insights

How much shopping for washers and dryers will go online?
The facts
The implications
Will we begin to see a shift from owned to ‘rented’ laundry appliances?
The facts
The implications
Should washing machine marketing be aimed at women in the future?
The facts
The implications

Trend Application

Trend: Green and Lean
Trend: Prove It
Trend: Cam Cam

Internal Market Environment

Key points
Washing machines frequently used
Figure 12: Loads of washing done in a typical week, by gender, October 2013
Figure 13: Loads of tumble drying done in a typical week, October 2013
Energy saving matters to three quarters
Figure 14: Domestic electricity prices, 2008-13
Figure 15: Proportion of people actively trying to save energy when doing the laundry, by age, October 2013
Figure 16: Washloads done in a typical week, October 2013
Washing results considered most important
Figure 17: Wash results considered most important when doing the laundry, October 2013

Broader Market Environment

Key points
Price inflation has fallen
Figure 18: Consumer price change for large and small domestic appliances, annual averages 2009-13
The housing market returns to growth
Figure 19: UK residential housing transactions, 2009-15
Children create more washing
Figure 20: Number of children, UK, by age band, 2008-18
Summary of other key economic and demographic trends
Consumer expenditure to grow
ABs over a quarter of the population
More C2s will drive demand for mid-range appliances
Over a million more households by 2018
Fewer families but more retired households
Figure 21: Example of a compact washing machine, Whirlpool AWE6517, May 2014
Energy efficiency
Figure 22: Energy labels for washing machines and tumble dryers, May 2014
Energy Saving Recommended

Competitive Context

Key points
What people spend on house and garden
Figure 23: Consumer spending on house and garden, 2013 (est)
Figure 24: Consumer spending on household furnishings, equipment, maintenance and domestic services, 2008-13

Strengths and Weaknesses in the Market


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Who’s Innovating?

Key points
Pay per wash for home use
Smart appliances
Colour and design
Larger capacity from LG
Figure 25: LG’s UK 12 kg capacity washing machine, May 2014
Reinventing the way we wash
Concept machine generates pure water

Market Size and Segmentation

Key points
Steady growth to 2019
Figure 26: Consumer spend on washing machines, washer dryers and tumble dryers, 2009-19
Market overview
Figure 27: Sales of laundry appliances by type, 2013
Figure 28: Sales of all washers and dryers, at current and constant 2013 prices, by value, 2009-19
Figure 29: Consumer purchases and spending on all washing machines, washer dryers and tumble dryers, 2009-14
Figure 30: Sales of washing machines and washer-dryers, by volume and value, 2009-14
Figure 31: Sales of tumble dryers, by volume and value, 2009-14

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