Global Indoor Location-based Search and Advertising Market 2014-2018 is the latest addition to Sandlerresearch.org industry research reports collection.
A significant trend that will have a huge impact on the Global Indoor Location-based Search and Advertising market strategy is the increased focus of players on creating a state-of-the-art end-user experience.
The report recognizes the following companies as the key players in the Global Indoor Location Based Search and Advertising Market: Apple Inc., Google Inc., HERE, Micello Inc. and shopkick Inc.
Other Prominent Vendors in the market are: Broadcom, FastMall.com, Follow Mee, indoo.rs, Path Intelligence, Sensewhere, Skyhook, Sonic Notify and Walkbase.
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According to the report, one of the key drivers leading to the high growth of the Global Indoor Location-based Search and Advertising market is the cost-effectiveness of indoor location-based search and advertising. Location-based search and advertising allows the delivery of the desired content to the smartphone of a targeted customer at the most appropriate time.
Further, the report states that most of the LBA suite is hosted on open platforms to make computing simple; hence, the security of customers' data is a serious concern. Many enterprises have started to use simple devices called beacons to interact with their customers while they are in the store.
Table of Contents01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
04. Market Research Methodology
06. Market Landscape
07. Geographical Segmentation
08. Buying Criteria
09. Market Growth Drivers
10. Drivers and their Impact
11. Market Challenges
12. Impact of Drivers and Challenges
13. Market Trends
14. Trends and their Impact
15. Vendor Landscape
16. Key Vendor Analysis
17. Other Reports in this Series
List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: Global Indoor Location Based Search and Advertising Market Overview
Exhibit 3: Global Indoor Location Based Search and Advertising Market 2014-2018 (US$ Million)
Exhibit 4: Global Indoor Location Based Search and Advertising Market by Geographical Segmentation 2013
Exhibit 5: Global Indoor Location Based Search and Advertising Market in APAC 2014-2018 (US$ Millions)
Exhibit 6: Global Indoor Location Based search and Advertising Market in EMEA 2014- 2018 (US$ Million)
Exhibit 7: Global Indoor Positioning and Indoor Navigation Market-2014-2018: Product Segmentation by Revenue 2013
Exhibit 8: Global Indoor Positioning and Indoor Navigation Market-2014-2018: Product Segmentation by Revenue 2012 and 2013 (US$ billion)
Exhibit 9: Global Indoor Positioning and Indoor Navigation Market-2014-2018: Geographical Segmentation by Revenue 2013
Exhibit 10: Google: Business Segmentation by Revenue 2013
View all 14 Exhibits
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