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Roaring Fork Beer Company Launches “1% for the Fork” Program to Benefit Roaring Fork Conservancy

Proceeds of Roaring Fork Beer Company’s Slaughterhouse Lager will benefit the Roaring Fork Watershed

June 25, 2014 (Carbondale, CO)— Carbondale-based Roaring Fork Beer Company (RFBC) recently released its long-awaited seasonal Slaughterhouse Lager. RFBC is donating 1% of the revenue from sales of the Slaughterhouse Lager to Roaring Fork Conservancy to support protection of local rivers. The label on the can features the Roaring Fork Conservancy logo demonstrating the brewery’s commitment to the Roaring Fork Watershed and its rivers.

“We are very excited to be in a partnership with a RFBC, who is not only committed to producing quality craft beer, but also demonstrates a commitment to our local rivers through the 1% for the Fork program,” said Rick Lofaro, executive director of Roaring Fork Conservancy. “Both organizations are based in the Roaring Fork Watershed. Our members and their customers share an appreciation for rivers and the outdoors and we both know the importance of healthy rivers, so this partnership makes sense for both of us.”

RFBC has named multiple beer offerings with rivers in mind. Slaughterhouse Lager is named after a prominent rapid on the Roaring Fork River near Aspen loved by boaters during high water. Their Freestone Extra Pale Ale also incorporates the local rivers into its name. A freestone river is one without a dam and the local Crystal River is one of a handful that has not yet been dammed.

The craft Slaughterhouse Lager can be purchased throughout the summer and fall at RFBC’s tasting room in Carbondale and at local restaurants and liquor stores; see the
complete list.


About Roaring Fork Conservancy:

Roaring Fork Conservancy is the premier watershed conservation organization in the Roaring Fork Valley. Since 1996, it has built consensus on complex water issues by bridging the gaps between hard science, local and regional land use and energy policies, recreational interests, the requirements of a rural agricultural community, and the varied interests of both full and part-time residents in the Roaring Fork Valley. It served as the lead consultant on the Roaring Fork Watershed Plan. Learn more at www.roaringfork.org or by calling 970-927-1290.

 

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