LEADERSHIP CHANGES IN PLACE AT SENIORS FIRST - Community Outreach, New Revenue Streams, and Collaboration Key Goals for Staff

(Auburn, CA) - After nearly seventeen years at the helm of Seniors First, Placer’s County’s only organization focused on programs and services for seniors, founder Candace Roeder has transitioned from her role as Executive Director. Roeder has stepped down from the key leadership position to focus on developing new funding streams for the organization. Seniors First will now be led by long-time volunteer and former Seniors First Assistant Executive Director Jamee Horning. Horning has over ten years of experience serving the senior community.

First on the long list of Horning’s goals is to increase public awareness of the programs and services Seniors First offers. “My goal is to build strong community awareness of Seniors First throughout Placer County so that all seniors have access to the services and support they need to make fully-informed and self-directed decisions about their lives,” Horning said. “I want to share the mission of Seniors First with those in the community who may not be fully aware of the valuable services we provide. At one time or another, each one of us can benefit from a Seniors First program – be it for a loved one, a neighbor or even ourselves,” she added. 

A strong believer in collaboration, Horning is also committed to developing partnerships with businesses, organizations and other non-profits in the community to benefit a rapidly growing senior demographic.  “Seniors First is ideally positioned to lead collaborative efforts to improve the integration of community services into senior services and programming,” commented Horning.  “Increasing interaction and sharing amongst like-minded organizations will lead to more creative solutions, greater efficiencies and improved program and service delivery to seniors throughout Placer County,” Horning added.

In addition, Claire Buckley has been named Director of Development for the organization.  In this role, she will oversee all streams of funding revenue, seek out new donors, and work to deepen the organization’s relationships with existing donors.

Buckley comes from ‘across the pond’ where she began her professional career as an electrical engineer for several major tech companies managing projects and staff on multi-million dollar commercial and government programs.  She later switched gears and she began writing brochures, presentations, and training materials for several non-profits utilizing her technical training and experience with government channels to write grant and fundraising proposals.  Now as an experienced non-profit development professional, Claire uses her expertise to cultivate donors, nurture existing relationships, strategize for success, and reach out to community and volunteer groups.

GIven a heart for service, Buckley is a current board member and volunteer for several area social justice and civil rights organizations.  “I look forward to bringing my passion for volunteerism to my new role with Seniors First.  With Jamee at the helm, this organization is poised for success and I will do my part to support her by further developing relationships with our generous donors,” remarked Buckley.

Horning and Buckley can be reached at Seniors First’s new location at 12183 Locksley Lane, Suite 205 in Auburn, by phone at (530)889-9500 or on the web at  



The mission of Seniors First is to provide programs and services that keep Placer County seniors safe, in their homes and independent for as long as possible.  Relying on community support and utilizing volunteer efforts, they provide transportation to daily errands or medical appointments, information and assistance, home modifications, safety repairs, friendly visits and housing placement assistance.