Breast Cancer Awareness Event to Include Beauty Is… Premiere, Pink Balloon Project Photo Exhibit and Cut Out Cancer Hair-Styling Competition

Nikki Panico, executive director of Susan G. Koman for the Cure Southeastern Wisconsin, and Clai Green, owner of Luci Boutique, are hosting the Beauty Is… premiere, Pink Balloon Project photo exhibit and Cut Out Cancer event on May 4, 2014, from 4:00 p.m. to 9:00 p.m. at the Intercontinental Hotel in Milwaukee. The event will include the first-showing of the Beauty Is… documentary; a hair-styling competition highlighting eight Milwaukee salons; a fashion show sponsored by Luci Boutique, Shape and Boutique Blou; and an after party at Casablanca on Brady. The evenings’s activities are sponsored by OnMilwaukee, the Intercontinental Hotel, Blush Beauty Boutique and Casablanca on Brady.

Beauty Is… documents the struggles and triumphs of a eight breast cancer survivors. The documentary portrays first-person accounts of the effects of cancer and shows the making of the pink balloon project photo exhibit by John Grant. Beauty Is..., filmed in Milwaukee, was directed and produced by Clai Green and Chandra Cooper and shot by filmmaker Breanne Brennan with assistance from local creative talent.

The Beauty Is… premiere, Pink Balloon Project photo exhibit and Cut Out Cancer event will be hosted by Gregory Patterson, hair expert and brand ambassador for blowpro; Leigh McNabb, radio personality from Milwaukee’s KISS-FM; and Jordan Dechambre, fashion expert. Patterson, who can be seen on Lifetime’s Under the Gunn fashion program, will be the lead judge and guest speaker for the hair-styling competition. The event will also include vendor booths and a silent auction.

The public will have the ability to purchase VIP, front-row tickets for $32.00 per person (limited quantity) or general admittance tickets at no cost by calling 414-226-0114. The event has limited seating. All proceeds from the event will be donated to Susan G. Koman for the Cure Southeastern Wisconsin. The schedule of events is as follows:

5:00 p.m.             Premiere of Beauty Is… Documentary

6:30 p.m.             Cut Out Cancer Hair-Styling Competition (competitors include Scottfree Salon, Erik of Norway Salon and Spa, Neroli Salon and Spa, Capricio Salon and Spa, Vici Capilli Salon & Spa, Impressions Day Spa and Beauty Salon)

7:30 p.m.             Hair Show

8:30 p.m.             Fashion Show Sponsored by Luci Boutique, Shape and Boutique Blou

9:00 p.m.             After Party at Casablanca

Nikki Panico, Clai Green and Breanne Brennan will be available for press interviews by appointment. Gregory Patterson will be in Milwaukee for interviews from May 2, 2014 to May 4, 2014. To set up an appointment or for more information contact Clai Green at 414-364-3761.