Rockford, Mich. (November 4, 2014) – This summer, Chaco hit the road to celebrate its 25th anniversary and connect with fans on a four-month, cross-country road trip dubbed the “Fit for Adventure Tour.” Eight music festivals, three college football games, two whitewater events, and 15,000 miles later, the tour engaged more than 58,000 unique consumers and raised over $13,000 for Big City Mountaineers.
Highlights of the Fit for Adventure Tour include:
- 15,960 miles driven
- 58,755 unique consumer engagements
- 22,158 Chaco Wrist Wraps handed out
- 15,529 new Instagram followers
- 6,580 product try-ons
- 50,000+ stickers given away
- 6,880 photobooth images taken
All visitors to the Tour activation had the opportunity to try on Chaco footwear and experience the LUVSEAT™ footbed and how it supports the entire foot. For every product try on, Chaco donated $2 to Big City Mountaineers, totaling $13,160.
“It was quite inspiring to connect with so many Chaconians on the road and hear their stories,” says Chaco marketing manager Colin Butts. “We’re excited to build on this success in 2015!”
Born on the river in 1989, Chaco builds premium footwear for the outdoor-minded. As a result of the brand’s proprietary LUVSEAT™ footbed, the American Podiatric Medical Association (APMA) has awarded the Seal of Acceptance to many Chaco footwear styles. The APMA Seal is intended to raise awareness by identifying products of exceptional quality that are manufactured with comfort, healthy, and safety in mind. Simply put, Chaco is fit for adventure. Please visit us at www.chacos.com, Facebook: Chacos, Twitter: Chacousa, Instagram: Chacofootwear.
Chaco is a part of Wolverine Worldwide’s Performance Group, which also includes the notable lifestyle brands Merrell, Saucony, and Cushe.