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Smartphone Market Development in China, 2Q 2015

Chinese Smartphone Market Development, 2Q 2015 is a new research report added by Sandlerresearch.org under the Information Technology category. As of the first quarter of 2015, Chinese mobile phone users totaled around 1.3 billion and combined user adoption of 3G and 4G exceeded 50%. Sales volume of smartphones in China arrived at 100.5 million units in the same quarter. Thanks to strong sales of iPhone 6/6 Plus, Apple made a significant progress while local vendors Xiaomi and Huawei retained their leadership position in the Chinese market. In contrast, Samsung and Lenovo both showed signs of decline. This report examines the development of the Chinese smartphone market during the first and second quarter of 2015, from the perspectives of telecom operators and smartphone branded vendors.


List of Topics

  • Development of the Chinese mobile communication market, touching on accumulated mobile phone number and 3G/4G user base of three major Chinese telecom operators: China Mobile, China Telecom, China Unicom
  • Chinese mobile phone market volume, with shipment breakdowns by major branded vendors
  • Development of smartphone branded vendors including Samsung, Apple, Lenovo, Huawei, HTC, and Xiaomi, touching on their product and channel strategies targeted for the Chinese market
  • Profiling the product portfolios of major Chinese smartphone branded vendors, as of the second quarter of 2015


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Companies covered

Apple, China Mobile, China Telecom, China Unicom, Coolpad, Gionee, Honor, HTC, Huawei, K-Touch, Meizu, OPPO, Qualcomm, Samsung, Vivo, Xiaomi, ZTE


List of Figures

Figure 1: Accumulated Subscriber Base of China Mobile, China Unicom, China Telecom, 1Q 2013 - 1Q 2015
Figure 2: Accumulated 3G/4G Subscriber Base of China Mobile, China Unicom, China Telecom, 1Q 2013 - 1Q 2015
Figure 3: China's Smartphone Market Volume, 1Q 2013 - 1Q 2015
Figure 4: Chinese Smartphone Market Volume Share by Branded Vendor, 1Q 2013 – 1Q 2015