Global (RTB) Real-time Bidding Industry Overview 2015-2019

Global RTB Market 2015-2019 is the latest addition to industry research reports collection.

The Global RTB market covers the present scenario and the growth prospects of the Global RTB market for the period 2015-2019. To calculate the market size, the report takes into account the revenue generated from RTB channels.

The report also presents the vendor landscape and a corresponding detailed analysis of the leading vendors in the Global RTB market. In addition, the report discusses the major drivers that influence the growth of the Global RTB market. It also outlines the challenges faced by the vendors and the market at large, as well as the key trends emerging in the market.

Analysts forecast the Global RTB market to grow at a CAGR of 41.18 percent over the period 2014-2019.

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Global RTB Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the EMEA and APAC regions; it also covers the Global RTB market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

The report recognizes the following companies as the key players in the Global RTB Market: Inc., AppNexus Inc., BrightRoll Inc., Facebook Inc., Google Inc., SpotXchange Inc., Tremor Video Inc. and TubeMogul Inc.

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Other Prominent Vendors in the market are: Accuen, Adconion Media Group, BrandScreen, Casale Media, Convertro, Criteo, Dárriens Media Exchange, DataXu, Exchangelab, Ignition One, Infectious Media, Kontera, LiveRail, Microsoft, OpenX Market, Platform One, Rocket Fuel,, Rubicon Project,, StrikeAd and Yahoo Right Media Exchange.

One of the major emerging trends in this market is the increasing demand for RTB-based direct ad sales. Factors such as publisher control of inventory and flexibility in pricing for advertisers are expected to help direct ad sales gain a larger share of the market during the forecast period of 2015-2019.

According to the report, one of the major drivers of this market is the improvement in ROI, which encourages advertisers, advertising agencies, media buying agencies, and publishers to take an interest in RTB-based advertising. RTB-based display advertising aims to optimize marketing returns from online advertising. It allows brands to compete against each other and target a larger audience through the bidding process.

Further, the report states that privacy and security concerns regarding the data shared is one of the major challenges of this market. Publishers are concerned about their audience-related data being available to advertisers during the bidding process; the data could fall into the wrong hands and be used inappropriately.

Table of Contents
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
04. Market Research Methodology
05. Introduction
06. Market Landscape
07. Market Segmentation by Type
08. Geographical Segmentation
09. Key Leading Countries
10. Buying Criteria
11. Market Growth Drivers
12. Drivers and their Impact
13. Market Challenges
14. Impact of Drivers and Challenges
15. Market Trends
16. Trends and their Impact
17. Vendor Landscape
18. Key Vendor Analysis
19. Other Reports in this Series

List of Exhibits:
Exhibit 1: Market Research Methodology
Exhibit 2: Benefits of RTB
Exhibit 3: RTB Process
Exhibit 4: Global RTB Market 2014-2019 (US$ billion)
Exhibit 5: Global RTB Market by Type 2014-2019 (US$ million)
Exhibit 6: Global RTB Market by Type 2014-2019
Exhibit 7: Global Indirect RTB Market 2014-2019 (US$ billion)
Exhibit 8: Global Direct RTB Market 2014-2019 (US$ billion)
Exhibit 9: Global RTB Market by Geographical Segmentation 2014-2019 (US$ million)
Exhibit 10: Global Programmatic Video Market by Geographical Segmentation 2013-2018
View all 41 Exhibits

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