STEAMBOAT SPRINGS, Colo. (October 21, 2015) — Honey Stinger, the leading manufacturer of honey-based nutritional products, announces a sponsorship agreement with Denver Sports Properties, a division of OUTFRONT Media Sports, and the University of Denver Department of Athletics and Recreation for the 2015-2016 school year. As part of the agreement, Honey Stinger will fuel the University’s student athletes as one of the sports nutrition partners of the Denver Pioneers.
Honey Stinger is honored to partner with DU Athletics and fuel their student athletes with our nutrition products,” says Len Zanni, Honey Stinger marketing director. “From students using the Coors Fitness Center training and athletic facilities, to the aspiring professional and recreational athletes in the University’s distinguished Varsity and Club Sports programs, our products are well-suited to support any and all athletic pursuits.”
“We are excited to partner with Honey Stinger for the 2015-2016 season, as our student athletes have been using their product since early fall,” said Brad Ferrell, Denver Sports Properties general manager. “We have had a great response in regards to taste and effectiveness.”
Honey Stinger will activate with on-campus product sampling at DU and the Coors Fitness Center, as well as in-game promotions at one home game for the 2015 NCAA Div. I national champion men’s lacrosse team and three home games for the perennial NCAA tournament-qualifying men’s hockey team. As an official nutrition partner, Honey Stinger’s logo will appear in the Bowlen Training Center and in various highly visible locations at all home games held in Magness Arena. In addition, Honey Stinger branding will be visible at all men’s lacrosse home games at Peter Barton Stadium. Student athletes will have access to Honey Stinger products at the Bowlen Training Center and various locations on campus.
About Honey Stinger
Located in Steamboat Springs, Colo., Honey Stinger makes convenient, nutritious and great tasting honey-based foods including energy bars, protein bars, organic energy gels, organic waffles, organic chews, and kids’ organic snacks. Fueling some of the country's top cyclists, runners, triathletes and teams, Honey Stinger products may be found at specialty sporting goods retailers, natural food grocers and www.honeystinger.com.
About OUTFRONT Media Sports
OUTFRONT Media Sports, a division of OUTFRONT Media Inc. (NYSE: OUT), is the marketing and multimedia rights holder for some of the most prestigious collegiate teams and sports venues across the country. The creative implementation of in-venue and on-campus digital displays, influence media, marketing affiliation, experiential entertainment, and game day domination benefit universities, alumni, students, and passionate fan bases. Bringing to life these valuable, eye-catching, engaging and results-driven assets attracts a highly sought-after audience for OUTFRONT Media Sports advertisers.