ReportsnReports.com adds report Global Pay TV Market 2014- 2018 to its store.Global Pay TV market to grow at a CAGR of 9.8 percent over the period 2013-2018. One of the key factors contributing to this market growth is the high number of subscribers in the APAC region. The Global Pay TV market has also been witnessing the evolution of pick-and-pay services. However, the market cannibalization by segments could pose a challenge to the growth of this market.
Pick-and-pay services enable customers to select and pay for only those channels that they are interested in. This gives the customers freedom from adopting traditional bundled services offered by vendors in the Global Pay TV market. The vendors in this market are expected to adopt pick-and-pay strategy at a rapid pace. It would enable vendors to control the increasing churn rate of the subscribers as a result of increasing adoption of OTT services as an alternative to pay TV. However, criticisms have been made that the pick-and-pay strategy would increase the cost for the customers as this model could lead to the extinction of numerous channels. This is because content providers would be required to be more flexible in developing and delivering better content to the customers; and customers would prefer to choose content that is interesting to them. This would increase the cost for content providers, and therefore, customers would ultimately be burdened with the resulting high price. Therefore, the evolution of pick-and-pay services is a key trend that is expected to contribute to the growth of the market during the forecast period.
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According to the report, the Global Pay TV market has several drivers that are contributing to the growth of the market. One such driver is the high number of subscriptions in the APAC region. Furthermore, China and India stand in the number one and number two positions, respectively, in terms of pay TV subscriber base in this region. However, the penetration of pay TV is low in the APAC region, which means that there are substantial opportunities for pay TV vendors to operate and increase their market share in this region.
Further, the report states that despite the presence of several drivers, the growth of the Global Pay TV market is curtailed by some serious challenges. One such challenge hindering the growth of the market is the increasing competition among the pay TV segments. The Cable TV segment is the largest segment in the Global Pay TV market. However, this segment is witnessing a steady decline in its subscriber base. Cable TV operators are losing their subscriber base and revenue to satellite TV, IPTV, and OTT vendors. As all the above-mentioned segments are part of the Global Pay TV market, any growth in one segment will indirectly affect the growth of the other segments.Global Pay TV Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the EMEA and APAC regions; it also covers the Global Pay TV market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
The key vendors dominating this market space are Comcast Corp., DirecTV LLC, DISH Network Corp., Dish TV India Ltd., and Kabel Deutschland Holding AG.
Other vendors mentioned in the report are Bharti Airtel Ltd., América Móvil S.A.B. de C.V., AT&T Inc., Bell Canada Inc., British Sky Broadcasting Group plc, Cablevision SA, Canal Digital Kabel TV AS, Charter Communications Inc., Cox Communications Inc., CTC Media Inc., Deutsche Telekom AG, France Télécom SA, Iliad SA, KPN B.V., KT Corp., Net Serviços de Comunicacao SA, Oi SA, SaskTel, SK Telecom Co. Ltd., SKY Network Television Ltd., SureWest Communications, Tata Sky Ltd., Telefónica SA, Time Warner Cable Inc., Verizon Communications Inc., Virgin Media Inc., and Wire and Wireless India Ltd.
Key questions answered in this report:
- What will the market size be in 2018 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
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